student housing

The State of Student Housing: Mature and Realizing its Potential

The student housing industry continues to reach maturity, advancing far from its identity crisis several years ago shaped by drab on-campus dorms and keggers. Ultra-modern, amenity-laced properties have made moving away from home and living on or near campus highly desirable. But that’s not the half of it. As properties have evolved to complement the[]

social media

What’s New in Social Media: Instagram, Twitter, and a Facebook Study

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

Engaging Employees What Work Ethic Looks Like

Engaging Employees: What Work Ethic Looks Like

You’ve heard the idiom of firing or clicking on all cylinders. That’s when all the cylinders are operating and providing the maximum amount of power in an internal combustion engine. Or something or a process is working at full strength and making every possible effort. A property management team should operate under such precision and[]

10 Best Practices for Residents to Properly Inventory Possessions

Renters have a lot of stuff, but they seem to not know exactly how much for insurance purposes. The National Association of Insurance Commissioners notes that 59 percent of consumers have not made a list or inventory of their prized possessions and valuables. Of those who have done their preliminary paperwork, 48 percent have no[]

A New Perspective: Creating a Home for Multifamily Residents

What comes to mind when you hear the word home? You may think about the place where you grew up as a child or currently live with your family. For many, home is a place where babies take their first steps, kids are raised, and important memories are shared between loved ones. One thing is[]

Why Remodeling is on the Rise for Rental Housing

Influenced by Baby Boomers and Millennials, the home remodeling market is cruising at high speed, continuing to gain momentum since the housing crash nearly a decade ago. Recent reports by the Joint Center for Housing Studies at Harvard University (JCHS) and the National Association of Home Builders indicate that homeowners and renters are craving new[]

How Interior Design can Help Attract Apartment Prospects

How Interior Design can Help Attract Apartment Prospects

Multifamily housing providers have an opportunity to be a Picasso and use apartments to create a masterpiece that anyone can appreciate. Today’s consumer preferences for simplified designs are providing the backdrop for apartment interior design that appeals to ranges of prospects, without requiring a big budget. Sarah Fishburne, Director of Trend and Design for Home Depot,[]

Communication Residents Multifamily

How to Approach Handling Angry Residents

Rommel Anacan doesn’t remember the nature of the original complaint that triggered a call from an angry resident a few months into his new gig as customer care manager. He does know that she was pretty upset about how the general manager at one of the largest multifamily housing corporations had handled her issue. “That[]

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

In the Game: Coaching Makes a Difference for Employees

I used to think it was funny to see professional athletes being coached during spring training or training camp. If they’re pros, I thought, and they’re good enough, why would they need help? Even the most skilled athletes need guidance to foster their craft and reach their true potential. Much like a coach helps an[]

Keeping Coyotes, Bobcats out of Apartment Communities

A coyote standing at the perimeter of apartment communities isn’t an invitation for a photo or admiration for nature. Rather, the longer the animal is permitted to intrude upon the property, the more likely it will be back and potentially create a nuisance for staff and residents. “Urban coyotes have learned that people in cities[]

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