Industry First: A Centralized Portfolio Reporting and Analysis and Platform Addressing All Asset Types

RealPage Asset and Investment Management (AIM) aggregates and clearly presents property performance and valuation data to owners, asset managers, investors, and operators. Until now, pulling together data across a diverse portfolio in a form suitable for analyzing performance, valuation, cash flow, and other metrics has involved a confusing, time-wasting jumble of software solutions and manual[]

Romancing the Renter: Proven Strategies for Higher Retention

Multifamily housing is filled with competition on every street corner. To stand out, operators obviously need to show some love to prospects and residents but the courtship goes beyond dropping off a gift basket. Engaging renters and providing that amazing living experience requires some romancing. The way to their hearts – and their rent –[]

What’s Ahead for the Affordable Housing Industry?

One of the most challenging obstacles that the Affordable Housing Industry is facing today is the difficulty to attract, hire and retain talent into their businesses. With a low unemployment rate and such a specialized industry, as it deals with many federal and state regulations, the markets are very competitive for the talent available. RealPage[]

Top Five Digital Marketing Trends for Multifamily in 2019

Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital[]

Submeters in the Balance

A little more than a year into California’s mandate of submetering on all new apartments, water conservation continues to be a hot topic. Effective Jan. 1, 2018, California SB-7 took effect and dashed the future of master metering. All new apartments are now required to meter individual consumption and provide billing on each unit. The[]

Four Ways to Minimize the Risk and Maximize the Benefits of IoT

In a perfect Internet of Things (IoT) world, the skies are deep blue with connected smart thermostats, door locks and connected lighting. Alexa and Siri are in tune and sing like birds in splendid harmony. Renters bask in the automation and creature comforts that smart technology provides – whether it’s with their devices or those[]

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

The Affordable Housing Industry: New Technology and Hot Topics

Affordable housing owners and operators can learn about the latest regulatory updates as well as new technology drivers for the industry at RealWorld 2019. Customized for one of the largest audiences at RealWorld, the Affordable track will address key topics that are on everybody’s minds. Keys to improving day-to-day business for Affordable RealPage Senior Vice[]

Five Revenue Management Strategies to Achieve Investment Goals

When it comes to revenue management, many question how to use it and whether it can really work for their assets and strategy. Contrary to common belief, revenue management is not about revenue maximization – it’s about optimizing revenue and achieving your investment goals, for any property type. RealPage Senior Vice President of Revenue Management[]

8 Ways to Get Prepared During Budgeting Preseason

Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and administrators prepare for planning the next year’s budget. Or at least they should be. Never mind the two-a-days, budgeting preparation shouldn’t be that exhausting. But advance preparation should be spent getting[]

Beyond Rent: How to Unlock Other Benefits of Revenue Management

Revenue management isn’t just about establishing rent prices in multifamily housing. Many apartment operators believe that industry solutions are sort of a one-trick pony – they set rent and are limited to certain classes and leasing verticals. Not true, according to industry experts. Upwards of a quarter of the multifamily industry uses revenue management tools,[]

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