The old adage that first impressions matter is never truer when it comes to renter engagement in multifamily housing. It used to be that a spiffy, tour-ready property and apartment and a knowledgeable and gracious leasing agent was the recipe for selling leases. Today, it’s a different ball game. In this information-crazed world, renters already[…]
True story: a property manager recently shared that she had broken down in tears when shown how RealPage Business Intelligence for Student Housing could crank out in 10 minutes the reports she had been manually assembling from dozens of individual property spreadsheets—requiring as many as 20 painful hours, a lot of it during her free[…]
Many see employee training as a necessary evil – a boring to-do that interferes with “real” work and often ends up on a back burner, or at best is limited to checking the boxes of required courses completed. But the truth is that an engaging, effective employee training program of ongoing learning is vital to motivating,[…]
Handling rent payments has always had unique challenges in the low-income housing market, causing additional administrative burden on top of already-complex housing rules and regulations. Property managers typically receive rent via money orders in the office, sometimes in multiple payments if rent is above $500, and manually post. Paying rent in person at the leasing[…]
A business that until recently has been driven by limited information and gut feel is rapidly giving way to deep, hard data. The extensive data AXIOStudent is now pumping out about student housing in markets nationwide is being pounced on by owners, investors, developers, lenders, operators and vendors in the student space, which has become[…]
Just as much as you hear what sells in multifamily, behind closed doors apartment leaders are scratching their heads about the next frontier of amenities. Resident and pet pleasures and perks are sliced, diced and stewed in board rooms just about every day. As it is, many rental housing communities are already loaded to the[…]
The foundation for using energy in multifamily responsibly is resident behavior. Benchmarking is important. Data analysis is critical. But connecting resident consumption with the “on” and “off” switch moves the needle. Can apartment operators really motivate residents to conserve energy and water in their apartments and make a significant impact? Behavioral scientists say “yes.” The[…]
Ben Bruns of the Weitz Co. says that in some ways the construction industry was more efficient before World War II. Erecting buildings just didn’t take so long. At a recent student housing conference, the company’s national development director pointed to the Empire State Building as an example. Built in 1931, the wondrous tower stretched[…]
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With the market starting to soften, it is more necessary than ever to adopt new strategies and marketing solutions in order to increase occupancy and accelerate leasing quantities. Lead management, leasing analytics, and contact centers, are three key leasing tools proven to be indispensable according to the National Multifamily Housing Council’s (NMHC) top property owners[…]
Americans with Disabilities Act compliance is going beyond the physical equipment around the property and into the digital age. Website accessibility for the disabled has become a hot topic in recent years and the multifamily community needs to consider property website compliance. Earlier this year, regulations aimed at federal institutions to ensure website-accessibility compliance began[…]
With the arrival of a new generation of renters, marketing strategies typically change in multifamily housing and other businesses. Millennials have made more impact in the apartment industry by transforming leasing and amenity preferences than any other generation. And Gen Z, the next wave coming into focus, isn’t just following suit. One thing both are[…]
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Multifamily owners will sometimes find themselves non-compliant because of a misinterpretation of th...
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