What is Real Estate Enterprise Accounting?

In a real estate business climate where products cover every niche available, one area has been surprisingly lacking:  accounting for real estate investment companies. Products that perform exceptionally and truly cater to this segment are in short supply, especially in the mid-market range. Real estate enterprise accounting helps private equity real estate firms, Limited Partners[]

How to Minimize the Negative Impact of Heavy Rains on Apartment Landscapes

With the recent abundance of moisture in the Southwest, the prospects for great summer curb appeal appear good for apartments. Frequent and heavy rains have resurrected water-starved landscapes into lush, green utopias that are eye-catching and keeping lawn and maintenance staffs busy. The good news is that well-maintained grass, bushes, shrubs, and trees are now[]

smart home technology

Get “Smart” in Your Apartment Home Technology          

Written with Howard Behr The multifamily industry has an opportunity to bring innovations from the smart home prototype to its residents. But when, and how? Applying “smart” home technology to apartments is a matter of time. In multifamily, having a smart apartment indicates that technology-based devices such as thermostats, locks, and lights, are replacing their[]

How a Contact Center can Create Golden Opportunities

Like many days in the front office, this one is hectic. The phone rings as a leasing representative checks the package delivery log-in for a waiting resident. The phone keeps ringing. A maintenance tech distracts the representative and asks about the paperwork for a service call in Building C. “It’s on the clipboard,” she says[]

virtual leasing

The Top 7 Elements of a Virtual Leasing Office

From shopping to signing, the multifamily leasing process has changed in a big way, thanks to the wonders of the digital age. While not everyone is fully onboard the train yet, everyone sees the value of getting a seat. You could even say that the future is already here, with a few select companies having[]

apartment marketing

Why SEO Matters in Apartment Marketing

Search Engine Optimization is the swagger behind Internet apartment marketing today, make no mistake. For your “For Rent” signs to be seen, websites must be best positioned in searches to be seen by those surfing for a place to live. No secret there. That’s really only half the battle, though. For SEO to fully do its[]

The Latest from MPF Research: Reno, Multifamily Lending, and the Twin Cities

Updates from America’s #1 source of multifamily research data, MPF Research. Beginning today, we’ll be bringing to this blog regular summaries of the latest research from our MPF Research division that will help you keep your finger on the pulse of the multifamily industry. Where applicable, we’ll provide links so you can dig deeper into[]

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