Perception Counts, Even in Apartment Maintenance

Perception Counts, Even in Apartment Maintenance

I rarely get called Mr. Blackwell, although one colleague insists on greeting me that way. Just so you know, I’m no relation to the fashion czar who ruled Paris and Rodeo Drive until his death a decade ago. You may recall that his designs had no boundaries and that annual style lists of the rich[]

multifamily social media

What’s New in Social: Twitter’s Birthday, Instagram’s Algorithm and Online Video Distribution

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is[]

online leasing

How to Avoid Shopping Cart Abandonment in Multifamily

Three big reasons people leave websites without leasing – and what you can do about it. In the world of online retail, shopping cart abandonment is a serious issue. It’s the term for walking away partway through the purchasing process –an “almost” sale. Close doesn’t count in retail, so B2C companies spend a lot of[]

Tarrant Regional Water District IMG_5080

Managing Storm Water Control in Multifamily

The frequency of extreme weather events in some parts of the country has landscapers and water conservationists rethinking storm water drainage and landscape design. While excessive rainfall and heavy runoff or flooding has swept away drought, it has also left some landscapes tattered and in need of repair. Dealing with water control in property management[]

Apartment Pricing Multifamily

Predictive Analysis is Now Leading the Evolution of Apartment Pricing

The modern age of the apartment industry is looking a little like America’s favorite pastime. New advances in revenue management, driven by data science remind many of the sabermetrics now prevalent in baseball. You may recall the story in 2002 of how Oakland A’s general manager Billy Beane, facing a low budget and the loss[]

multifamily

Thank You for Living with Us: Showing Appreciation to Multifamily Residents

Simply saying thank you can bring multifamily residents back for another round of living at your community. The apartment industry can learn from Sal Scognamillo at Patsy’s. Like his Italian restaurant in New York City, apartments today have a wealth of competition. Unlike Patsy’s, not many can say they have a rich history of housing big entertainers[]

Eliminating the Cost and Confusion of Online Payments

The multifamily housing industry and residents have embraced online payments as a fast, convenient method for paying rent. Property managers enjoy hassle-free online payment verification and the elimination of paper transaction headaches.  Residents enjoy the convenience of online transactions and flexibility in managing finances via multiple payment options. The Convenience of Online Payments Traditionally, the[]

Renters Insurance Whitepaper

Research Debunks the Myths about Renters Insurance

Should we or shouldn’t we? When it comes to mandating renters insurance, that’s the question. A popular topic among multifamily professionals, most property management companies do require it. However, a lack of an industry-wide mandate lies partly in the belief that forcing renters insurance will cause an increase in the total cost of leasing, which[]

Pinterest What's New in Social

What’s New in Social: Promoted Pins, Free Webinars, and Face-Swapping

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By understanding the continually changing world of social media, your property management[]

Online Rent Payments

How to Accept and Make Online Payments Easier for Residents

A recent report notes that a growing number of retail, entertainment, and travel outlets are turning to self-service checkout kiosks for their customer service needs. For many businesses, kiosks have the ability to enable customers to make their purchases or check in quicker and avoid lines waiting for an agent or cashier. According to a[]

Social Media Marketing

What’s New in Social: Telling Your Story

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By understanding the continually changing world of social media, your property management[]

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