Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

Shine a Light on Multifamily with the Latest Lighting Trends

Innovations in light-emitting diode (LED) lighting have changed the way we look at things. Today’s LED lighting has become a bright, proven solution to the replacement of incandescent lighting that has been phased out over the years. With that, new trends in indoor and outdoor fixtures are emerging, while taking advantage of LED’s efficiencies and[]

mpf research

The Latest from MPF Research: America’s Top 2 Hottest Submarkets Revealed

Today, we cover our final two submarkets in the “Top 10” for apartment construction. For our last article in the series, we’ll look at some of the common characteristics of these multifamily construction hot spots, as identified by MPF Research. #2: Frisco/Prosper (Dallas area) The apartment base in this bustling area has very nearly doubled[]

New from MPF Research 2Q Macroeconomic, Lending and Permit Snapshots

New from MPF Research: 2Q Macroeconomic, Lending and Permit Snapshots

It’s important to stay up-to-date on the latest in the industry, MPF Research in the nation’s leading source of multifamily research. Recently, MPF released an infographic depicting the health of the overall economy as of 2Q 2016, for those interested in how the apartment sector might be affected.   A second infographic illustrates the multifamily financing[]

apartment amenities

Amenity Envy: How Much is Too Much?

A golf simulator room? Really? Believe it or not, Multifamily Insiders reports earlier this year that it is one of the hot differentiators popping up as multifamily properties compete to appeal to young professional renters in an increasingly competitive environment. So long to using granite countertops and hardwood flooring as compelling reasons to lease an[]

renter population

A Look Into the Growth of the Renter Population

The government still favors homeowners over renters. Time for a change? Any opinions expressed here are solely those of the writer. The U.S. government has traditionally supported significant tax breaks and other measures to prod its citizens towards home ownership. The assumption has been that home ownership is the cornerstone of the American Dream, allowing[]

renter nation

The Shift Toward Renter Nation

A consistent sentiment among multifamily housing leasing professionals is to know your resident and understand that one size does not fit all. The industry has strived in recent years to appeal as much as possible to individual preferences, especially in lease processes, while keeping a keen eye on the trends that drive folks to rental[]

budgeting season

7 Ways to Make Budgeting Season Less Painful

Yes, it’s arrived, like a distant relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn to[]

apartment marketing

Instagram 101: How to Engage Residents with Visual Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing[]

Follow PMI  


Property Management Insider is brought to you by RealPage. Learn more.

 

© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap