NMHC OpTech 2018: Getting to the BI Metrics that Matter

A treat each year at the National Multifamily Housing Council’s OpTech Conference & Exposition is unveiling or examining apartment industry trends. Every other year, the NMHC/Kingsley Resident Preferences Report forces a few subtle realities of what residents really want. Last November, the report drew oohs and aahs from those who filled the Islander Ballroom at[]

Social Media

What’s New in Social: Facebook’s Dislike Button

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Senior and caregiver using mobile

5 Ways Mobile Makes Senior Communities More Efficient

By embracing mobile technology, senior living communities can become as efficient as possible, resulting in happy residents and successful staff. Let’s face it, mobile smartphones influence the daily routines of most senior living residents, their families and community staff. A majority are regularly tuned into their devices to communicate, simplify tasks and get up-to-date information, but[]

Multifamily professional tries to handle difficult resident

P-E-R-F-O-R-M-ing So You Can Handle Difficult Residents

We’ve all had those customer experiences, the ones that we walk away from considering our sanity and wondering what we did to deserve them. They are the interactions in the leasing office or out on the grounds – even online – with irate or belligerent residents who seemingly want to punch your buttons to get[]

social media solutions for mobile

What’s New in Social: Grow your Business with Recent Updates

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

tankless water heater

Tankless Water Systems Heating Up the Multifamily Industry

Apartment owners who could be pinched by new regulations for gas and electric water heater tanks may be able to offer a hot new amenity to residents. Technological advances and lower costs are making tankless water heaters more attractive. The upside for residents is that water gets hotter faster and space once reserved for tanks[]

Data

Six Reasons Your Property Needs a Revenue Management System

No successful business professional would close a deal without first understanding all the facts. But when revenue management decisions are made based on limited or skewed information, a property management company can lose considerable amounts of money and unintentionally drive away business. For property managers, getting apartment rents right is often a major challenge. But[]

Online Marketing

5 Steps to Winning the Online Marketing Game with SEO & SEM

Online Marketing Fundamentals Chances are if your business has any type of online presence, then you’re familiar with the terms SEO and SEM. But, what exactly do you know about these acronyms? Your initial reaction may be to run to the search engines and click on the first result that appears. Search engines are now the[]

Tiny Planet photo of RealPage, Inc.

Show the World: Promoting Properties with Tiny Planet Photos

A new photography trend has emerged, and it’s rocking the world of social media. Tiny Planet allows users to easily transform their photos into miniature floating globes, capturing scenery in an eye-catching way without breaking the bank. For property managers, Tiny Planet offers a creative solution to a common social media struggle, as many companies don’t[]

Eco-friendly city

Go Green: Rebates Available For Energy and Water-Saving Projects

Money that’s available to offset costs of energy-saving upgrades for apartments is getting more plentiful, plus it’s easier to find. Utility companies and municipalities in many states offer rebates, incentives and demand-response programs to the tune of billions each year to encourage federal facilities and consumers to cut energy use and demand. Incentives range from[]

What’s Hot: New Stovetop Technology to Prevent Kitchen Fires

Electric stovetops of the future will come with built-in sensors to help reduce kitchen fires Built-in sensory technology that shuts off electric coil burners to prevent kitchen cooking fires is about to become a hot commodity. The appliance industry and fire prevention officials are close to implementing a newly adopted standard that will require all[]

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