Responsive Web Design: Is It Right for Your Apartment Website [Infographic]


As mobile devices like smartphones and tablets are catching up to desktops and laptops as primary ways to access the Internet, it’s becoming clear that one size—or website—no longer fits all. With 25% of all website traffic coming from a smartphone or a tablet in 2013 (up from 15% in 2012), it’s more critical than ever that websites be accessible and engaging across any and all platforms—especially mobile devices.

It’s a one-screen world and the one screen that matters is the one in front of the consumer’s face.

Responsive web design has been touted as a solution to the one-screen world because it allows websites to render optimally on every device. So why doesn’t every property management company use responsive web design? Because it has pros as well as cons, some of which are outlined in the following infographic by Monetate.

A Responsive Web Design Evaluation Checklist

Responsive web design is the sexy buzzword these days and rightfully so, but before you just completely jump into a total overhaul of your apartment websites, you should consider the questions in the evaluation checklist section of the infographic.

And keep this very important question in mind: how functional is the website for the user?

Mobile (and desktop) websites should be easily found, easily shared, fast loading, easy to maintain and easy to build on. And if responsive design fits that criteria, then contact an apartment website services provider and let the conversion begin.
Responsive Design: The Next Great Hope or All Hype?Monetate Marketing Infographics


Contributor, Property Management Insider

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Michael Cunningham is Content Marketing Manager at ProofHQ, and the former Managing Editor of He worked as a social media manager for RealPage, Inc., a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multifamily rental property management business functions. He is responsible for promoting the company through various media channels, including editorial, print and online advertising, and social media. Michael received his education at Indiana University where he majored in English.

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