Top Traits of Leasing Consultants

Top 5 Traits of the Greatest Leasing Consultants in the World

Congratulations! You have a fantastic product. Newsflash! Your competitor has a fantastic product, too. Do you offer the latest, greatest, extraordinarily unique leasing training program? So does your competitor. So, your leasing office is slick, stylish and the leasing office is equipped with the best mobile technology money can buy. Have you visited your neighbor[]


‘Tis the Season to be Leasing: Getting your Property Prepped for Spring

Peak leasing season is upon the apartment industry. Spring is historically the time of year that renters are on the move and looking to upsize, downsize, get a better deal or simply relocate. A recent poll suggests that nearly 25 percent of renters will be looking for a more affordable apartment in 2015. While renters[]


How Revenue Management Systems Make Leasing and Renewals Easier

With rising rent rates in the apartment market, property managers are looking for the best way to maximize revenues. A revenue management system potentially could be the answer. Mrs. Johnson has been a good tenant since arriving at the community several years ago. She leased her two-bedroom apartment at a great rate when occupancy levels[]


Better Balance Closes More Apartment Leases on First Visit

The apartment community that strikes the most even balance between the emotional connection between you and the prospect and the physical features about the apartment community itself will most likely get the lease.


Stop Sabotaging Great First Impressions by Your Leasing Associates

Have you ever had an apartment tour where things started off great and then went downhill really fast? From the onset, things are looking good and the first impression is stellar. Then everything changes when the prospect leaves the leasing center. Maybe you’re sabotaging those first impressions. Here’s how to stop.


Four Multifamily Lessons You Can Learn from Swimmers About Leasing Apartments

Swimmers know that to improve their overall performance, they must successfully execute and evaluate a series of elements that make up an entire race. It’s the same thing for the leasing process where counting the number of signed leases shouldn’t be the only measure of success.


Three Questions Leasing Agents Should Always Ask Prospects

No matter how busy your apartment property leasing agents are, here are three questions they should always ask to help engage prospective renters.


Engage Me or Lose Me

Two recent encounters with customer service agents during a personal trip got me thinking about engagement and its power over the sales, marketing, and customer service relationship.


Don't Let Typos Derail Your Apartment Marketing or Resident Retention Efforts

How much impact does a typo have on your apartment marketing or resident retention efforts? Maybe not much, but why take the chance? Here are six copy editing tips to make sure your message is on point.

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