Does branding matter for apartment communities? Some of the apartment industry’s top marketing professionals offered their insights on how a “golden brand” may attract and retain residents at the 2013 NMHC OpTech Conference.
Most property management companies are leveraging social media—but are they doing it the smart way? You’d be hard pressed to find a property management company without a social media presence today. From Facebook and Twitter to LinkedIn, Instagram, Snapchat and many channels in between, the multifamily industry is starting to do something more to connect[…]
Social media has become one of the best ways to gain visibility in front of the audiences that matter. It has also shaped into a tool that helps professionals build and establish their personal brands online. You know the benefits, especially the social media benefits for your business. But where do you start? How do you join the party,[…]
Once again, we tune you into the latest Twitter-based conversation between property management professionals at Apartment Chat to bring you ideas that will help you manage more effectively. In a recent discussion, participants talked about which metrics are the most important to consider in order to improve apartment marketing efforts, and how to make the most[…]
Marketing effectiveness in multifamily housing is often judged by the number of leads generated for a property or portfolio. Strength in numbers, as the saying goes. Apartment marketers are adept at positioning properties via the internet, social media and more traditional means to generate leads. Technology has made it much easier than in the days[…]
We monitor the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. A recent apartment chat topic was “Quick Social Media Wins Any Marketer Can Make Time For.” While most apartment marketers today understand how critical social media is, many feel they[…]
We’ve begun monitoring the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. Student Housing Today: Challenges and Opportunities The theme of this week’s chat was “Student Housing Today: Challenges and Opportunities,” chosen because the 2016 NMHC Student Housing[…]
Each week, some of the best and brightest in multifamily join the Twitter-based discussions on #AptChat. We’ve consolidated and summarized some of the top tips shared by industry leaders to help you manage properties more effectively. The theme in one recent chat was “Outreach Marketing in a Digital World.” Here’s how the conversation went: “What are your biggest challenges[…]
In this day and age, it’s not difficult to convince multifamily properties that a website is necessary for continued success. However, it is difficult to convince them what the form and functionality of that website should be. While most apartments prefer to approach websites as a “digital brochure,” showcasing leasing information and lush property photography[…]
It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing[…]
Earnings matter. This is as true in energy, industrials and consumer staples as it is in real estate...
Congratulations! You have a fantastic product. Newsflash! Your competitor has a fantastic product, t...
Multifamily owners will sometimes find themselves non-compliant because of a misinterpretation of th...
An automated vending machine generating $2,500 in weekly revenue is most likely not selling just can...
When it officially stamps hoarding as a disorder in May, the American Psychiatric Association will c...
Property Management Insider is brought to you by RealPage. Learn more.
