business intelligence software

Using Business Intelligence, Benchmarking to Determine ROI on Renovations

A fact of multifamily is that apartments have to make ongoing investments to stay competitive in today’s market. A renovation or value-add strategy can align an older property to better compete with a newer community down the street, even one in a higher class. Community-wide overhauls of flooring, cabinets and appliances refresh units to attract[]

multifamily business intelligence software

You Don’t Have to Be Smart to Use Business Intelligence

The blinking, streaming barrage of lights on WOPR in NORAD’s computer room in 1983 was some sight. Flickering green, yellow, red and orange, lights danced and jittered with critical defense information in the science-fiction thriller, “War Games.” When young hacker David Lightman quickly walks by WOPR as its running war simulations over and over until[]

business intelligence software

Leveraging Business Intelligence to Make the Right Decision

Good business sometimes relies on playing hunches. A property manager may have a gut feeling that it’s time to increase new rents and settle in for longer-term leases. Or that upgrading floors in each unit will net even higher rents and give the bottom line an extra lift. Great business leaders will tell you that following[]

Business Intelligence Senior Housing

The Power of Business Intelligence in Senior Housing

Manage the growth of senior housing through business intelligence As more baby boomers age, the prospective pool of senior living residents – and with it the need for senior housing – grows each day. While the metrics that drive multifamily marketing may appear to diverge when it comes to senior housing, marketers should not overlook[]

5 Reasons You Need Lease Transaction Benchmarking

How do you measure property performance? For years, owners, operators and investors have sought out this answer. Many will call up their local competitors (or pay someone to do it) with cleverly disguised voices and ask, “How much does a one-bedroom cost?” They do this week after week, assuming that they are not only getting[]

Using Business Intelligence to Understand your Residents

With a little more than two years of the big data revolution under our belts, some small discoveries in resident information are leading to some colossal changes. The possibilities of monetizing valuable resident data are unlimited, says some industry marketers and number crunchers. Panelists as November’s National Multifamily Housing Council (NMHC) OpTech conference in Orlando[]

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