Renters Insurance Clubhouse

7 Ways Property Managers Can Safely Use Community Rooms and Clubhouses

Indoor and outdoor community gathering areas are considered a key amenity for residents, especially during a holiday any time of the year. Often used for resident parties and celebrations, the areas help strengthen communities and bring residents closer together through a night of food, fun and celebration. It goes without saying that residents who reserve[]

Comedy in Multifamily: How Alderman Keeps Residents Laughing

The Comedy Cartel, a small corporation big on the aspirations of one funny guy, is touring multifamily properties and levying schtick in club rooms across the Southeast. Kevin Alderman remembers that first open mic night in 2007 at a tiny, smoky bar in Charlotte before a small, tough-looking crowd. He’d gone there to work up[]

Creating a Social Media Plan for Multifamily

The multifamily industry has seen a change in the way we think about apartment marketing. Though a fairly new medium, there is evidence social media has the power to change the way we do business in property management. Why Leverage Social Media? Social media has moved from just a source of entertainment value, and grown[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

Marketing Trends Coming to Multifamily in 2015

It has been a good year, especially for the world of marketing. We’ve seen how digital media disrupted apartment marketing in 2014, and how social media has grown in both popularity and usage, giving property managers more ways to engage with residents. Now for the upcoming new year, what marketing trends are on the horizon[]

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