Marketing effectiveness in multifamily housing is often judged by the number of leads generated for a property or portfolio. Strength in numbers, as the saying goes. Apartment marketers are adept at positioning properties via the internet, social media and more traditional means to generate leads. Technology has made it much easier than in the days[…]
Apartment marketing and sharks have more in common than you might think. Here are a few apartment marketing tips I learned from watching Discovery Channel’s Shark Week.
Thanks to an increasing number of new apartment renters entering the market, there are more leads flowing into your property than ever before. Here are three lead management best practices to help you keep up with the increase in lead volume while staff bandwidth stays the same.
Swimmers know that to improve their overall performance, they must successfully execute and evaluate a series of elements that make up an entire race. It’s the same thing for the leasing process where counting the number of signed leases shouldn’t be the only measure of success.
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Congratulations! You have a fantastic product. Newsflash! Your competitor has a fantastic product, t...
Multifamily owners will sometimes find themselves non-compliant because of a misinterpretation of th...
An automated vending machine generating $2,500 in weekly revenue is most likely not selling just can...
When it officially stamps hoarding as a disorder in May, the American Psychiatric Association will c...
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