lead scoring

Created Equal? Leads Aren’t Lottery Tickets

Marketing effectiveness in multifamily housing is often judged by the number of leads generated for a property or portfolio. Strength in numbers, as the saying goes. Apartment marketers are adept at positioning properties via the internet, social media and more traditional means to generate leads. Technology has made it much easier than in the days[]

3 Best Practices for Successful Lead Management

Thanks to an increasing number of new apartment renters entering the market, there are more leads flowing into your property than ever before. Here are three lead management best practices to help you keep up with the increase in lead volume while staff bandwidth stays the same.

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