5 Reasons You Need Lease Transaction Benchmarking

How do you measure property performance? For years, owners, operators and investors have sought out this answer. Many will call up their local competitors (or pay someone to do it) with cleverly disguised voices and ask, “How much does a one-bedroom cost?” They do this week after week, assuming that they are not only getting[]

Why the Apartment Industry Should Take Baby Boomers Seriously

As this group born after World War II and just before Davey Jones and the Monkees took America’s teens by storm aged, it established a confident and optimistic culture that shaped housing for years to come. Boomers chased a greater, affluent lifestyle and were willing to mortgage the farm to get what they wanted, unlike[]

virtual leasing

The Top 7 Elements of a Virtual Leasing Office

From shopping to signing, the multifamily leasing process has changed in a big way, thanks to the wonders of the digital age. While not everyone is fully onboard the train yet, everyone sees the value of getting a seat. You could even say that the future is already here, with a few select companies having[]

In the Game: Coaching Makes a Difference for Employees

I used to think it was funny to see professional athletes being coached during spring training or training camp. If they’re pros, I thought, and they’re good enough, why would they need help? Even the most skilled athletes need guidance to foster their craft and reach their true potential. Much like a coach helps an[]

property maintenance

3 Ways Your Property Maintenance Staff Can Become More Likable

You couldn’t help but like Dwayne Schneider, the Casanova-wanna-be superintendent who sauntered into our living rooms in the 1970s. Clad in a white t-shirt, blue jean vest and pants and tool belt, the slender, stylish Schneider became America’s lovable maintenance man who flushed the stereotypes of overweight and sloppy apartment repairmen in “One Day at[]

Putting Personality Back into Property Management

Putting the Personality Back into Property Management

Technology and automation have answers to almost everything in our lives today. We ask it to turn on our heat when we’re far away, and it obliges. We want a ride near a busy street corner, and it finds us a car. We want to be able to pay bills without leaving the kitchen table,[]

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