Ways to Retain Residents with New Technology

Floorplans, tile and carpet choices and color schemes done right can be eye candy for prospective residents when touring apartments. But there are other amenities that can leave powerful, lasting impressions with prospects. Room temperature, door locks, irrigation and security systems that can be controlled by smartphones, plus water-saving devices, are some simple, readily accessible[]

Upcoming Webinar: A CMO’s Plan for Activating Advocacy

By properly identifying and engaging with the influencers in your industry, you have the power to propel your business to the next level. Have you struggled to find valuable brand advocates in property management? Are you unsure how to best empower these influencers to amplify your marketing efforts? Join us Monday, July 13 at 11:30AM CST[]

Customer Experience

3 Tips for Responding to a Failed Customer Experience This Summer

Spring has sprung, and summer is quickly approaching. It is a busy time of year when free shipping deals erupt, summer promotions explode, and retailers see a positive swing in the volume of customer interactions—online and face-to-face. Regardless of the chaos, retailers love each and every rush because they represent a huge percentage of their[]

For Millennials, Low Ownership Rates Weigh on Household Formation

The Millennial generation is frequently a topic of discussion in the real estate industry along with almost every other. While fascination in any cohort that is emerging into adulthood is a recurring theme in modern history, the immense size of the Millennial population has heightened anticipation of their entrance into the housing market. However, the[]

Wide Open Spaces: Outdoor Apartment Landscape Ideas

Apartment landscapes aren’t just for pansies anymore. Pretty flowers, shrubs and hedges are getting a lot of competition as community landscapes are muscling up to accommodate a sense of gamesmanship, competition and personal fitness. Recent installations of outdoor lawn chess, disc golf, sand volleyball and interactive fitness trails are becoming more fashionable to engage apartment[]

Going Smoke-Free in Government-Subsidized Housing

Recent data released by the Centers for Disease Control and Prevention (CDC) regarding the benefits of going smoke-free in government-subsidized housing raises points to ponder for residents and landlords. In this study done by the CDC, going smoke-free in all government-subsidized housing would save an estimated $497 million per year in housing costs and related health[]

How Multifamily Properties can Save by Going Green

Going green can save some real bucks now for apartments, and more than just on energy bills Developers and investors will be able to cash in when financing multifamily properties that have a green building certification. In February, Fannie Mae announced that it will give discounts on interest rates if the buildings have an energy[]

5 Ways to Target Millennial Renters

Appealing to Millennial Renters Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually. Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways[]

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