The On-Demand Economy: Changing the Living Experience for Residents

Consumer desire to transact and interact via mobile devices is driving the latest industrial revolution, the “On-Demand Economy.” Sometimes referred to as the “Sharing Economy,” this on-demand market segment revolves around businesses providing goods or services to consumers largely through online platforms or applications. Businesses must be nimble and quick.  They must satisfy fast-moving consumers[]

The Great Outdoors: Creating a Community for your Residents

Last year, the 202-unit Western Station repurposed a seldom used laundry room and volleyball court into a cozy community area that encourages residents to gather and relax, and hopefully entices prospective residents on board. It’s too early to tell how well a new outdoor gathering spot charged with all the king’s men is contributing to[]

Say What You Meme: Using Memes in Apartment Marketing

Property managers in charge of apartment marketing should take notice of unconventional social media methods to communicate with communities. Meet Kyle Craven. This unassuming photo of him grew into the wildly popular meme known as Bad Luck Brian and reportedly generated Craven nearly $20,000 – turns out he’s not so unlucky after all. Craven isn’t[]

A Season for Giving Back: Property Charity Events Ideas

The apartment industry has traditionally been a big participator in charitable endeavors, especially when it comes to this time of the year. Later this month, the Apartment Association of Metro Denver will host its “Ugly Holiday Sweater & Comedy Night Power Mixer” to benefit pediatric brain tumor research. Members are urged to dig out those[]

Engage Me or Lose Me

Two recent encounters with customer service agents during a personal trip got me thinking about engagement and its power over the sales, marketing, and customer service relationship.

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