apartment website

How to Build a Strong Defense to Improve Apartment Website Rankings

Your property’s online presence is being challenged every minute of the day by a competitor seeking to get an edge when prospects look for apartments. The best offense to fend the attack is a strong defense, one that assures when consumers look for a place to call home they see your website first. The evolving[]

SEO

Targeting Residents with SEO + PPC

In the world of multifamily marketing, “Search Engine Optimization” (SEO) and it’s cousin “Pay-Per-Click” advertising (PPC) are important to driving qualified prospects to your website and apartment community. It may seem simple enough to think of digital presence in the terms of Field of Dreams –if you build it, they will come. Sadly, it’s not[]

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

Can an SEM Campaign Increase Lease Activity for Your Property?

Searching for apartments on the Internet is a way of life for today’s residents. Property management companies with high Search Engine Optimization (SEO) and Search Engine Marketing (SEM) rankings are best positioned to be found by apartment seekers. Because this is the time of the year when many people move, multifamily properties have a great opportunity[]

Online Marketing

5 Steps to Winning the Online Marketing Game with SEO & SEM

Online Marketing Fundamentals Chances are if your business has any type of online presence, then you’re familiar with the terms SEO and SEM. But, what exactly do you know about these acronyms? Your initial reaction may be to run to the search engines and click on the first result that appears. Search engines are now the[]

How Google Changes Will Impact Online Marketing of Properties

Cross-Device Measurement, “Native Ad” Simplification and Automation of Deal Terms to Boost Effectiveness of Online Marketing Three important changes coming online at Google are going to help savvy property managers more effectively advertise, evaluate results, and even ensure their advertising agreements are accurately carried out. Share the following information with your marketing people to be[]

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