Making the Most of Social Media

Making the Most of Social Media

Most property management companies are leveraging social media…but are they doing it the smart way? You’d be hard pressed to find a property management company without a social media presence today. From Facebook and Twitter to LinkedIn, Instagram, Snapchat and many channels in between, the multifamily industry is starting to do something more to connect[]

Four Ways to Use Social Media at Conferences

Social media has become one of the best ways to gain visibility in front of the audiences that matter. It has also shaped into a tool that helps professionals build and establish their personal brands online. You know the benefits, especially the social media benefits for your business. But where do you start? How do you join the party,[]

What’s New in Social: Google Pop Up Shop Opens, Twitter Cuts Vine, and Instagram Offers Mobile Shopping

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. Here are some of the latest social media marketing trends to watch: Twitter Cuts Vine Last week Twitter announced the shutdown of Vine, their popular short-form video platform. This news[]

social media

New on #AptChat: Quick Social Media Wins

We monitor the weekly Twitter-based discussions on #AptChat in order to consolidate and summarize for you the often wise tips property managers contribute about running properties more effectively. A recent apartment chat topic was “Quick Social Media Wins Any Marketer Can Make Time For.” While most apartment marketers today understand how critical social media is, many feel they[]

apartment marketing

Instagram 101: How to Engage Residents with Visual Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing[]

Best Practices for Twitter: What Apartments Need to Know

While social networks like Facebook are predominantly B2C (business to consumer), Twitter presents a unique opportunity for B2B (business to business) engagement. With Twitter, your property’s interactions can be directed toward a broader community, including residents, local businesses, other properties, corporate management offices, the multifamily industry, etc. Twitter (The Basics) Twitter is a social media[]

What’s New in Social Media: Microsoft Buys LinkedIn, Snapchat Changes Stories, Facebook Moments App

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

social media

What’s New in Social Media: Instagram, Twitter, and a Facebook Study

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company[]

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