What’s New in Social: Facebook Continues Its Mission to Connect the World



It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

1. Facebook Verified Badges

facebook verified badge

image via marketingland.com

In an effort to support small business growth, Facebook recently launched verified badges. This free feature displays a gray verified check mark on the user’s account, helping consumers more easily locate and connect with the correct business page. Verified badges will also allow the business to show up higher in search results. The change from Facebook is yet another reminder of how important it is for multifamily professionals to cut through the clutter when it comes to apartment marketing and maintain a strong digital strategy.

2. Facebook Testing News App

facebook news app

image via socialmediatoday.com

To get more original content published directly to Facebook, the company is currently testing a news app. Notify is set to launch within the next few months, and will serve as a real-time news source that alerts users right when content is published to the channel. These notifications will be sorted into select “stations” and “providers” to provide content relevant to the user. Stay tuned for more updates on how Notify will help property managers stay in touch with the latest industry news.

3. Facebook is Coming After YouTube

Will Facebook kill the video star? In a recent report from Wired, Facebook is taking YouTube head on with their recent video updates to their newsfeeds.  Users will soon be able to access videos in a separate section on Facebook, dedicated to relevant and trending video clips. Since the increased popularity of visual mediums and media with their core audience, Facebook has been testing out more ways to encourage user interaction within the social platform.  This news comes on the heels of their unveiling of recent updates such as  “Doodle,” and their 360-degree video feature.

Facebook Video Updates

By switching up the interface of the site’s video format, the site is encouraging users to stay within the platform and to post their videos natively. With Facebook approached a billion video views daily during the month of April, the site appears to be hot on the trail of media giant YouTube.

With constant updates and product releases, Facebook continues to find new ways connect users on a global scale. How will you leverage the latest Facebook trends in your multifamily business strategy? Stay tuned for weekly updates on What’s New in Social!


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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