Three Features Every Student Housing Web Site Must Have
Online Leasing with eSignature
This is the digital age, and today’s students are well versed in technology and want instant gratification. Trips to the leasing office and paperwork are quickly becoming a thing of the past. In order to meet the expectations of your renters (and quite frankly get more leases with less effort), you need a complete online leasing process with eSignature available on your web site. This allows students and their parents to complete an application, get screened, and sign all documents electronically – a great benefit for out-of-state/international students. And you? You can expect to improve your pre-lease numbers by up to 50%, without the need for additional staff resources.
Forget note cards and meet-n-greets. Students want to control their own roommate destiny in a familiar format. This can easily be done through a roommate matching web application. These tools are similar to Facebook or LinkedIn, where students can create a profile and browse others for common interests. Students extend invitations to live together, and create the living scenario to best fit their needs. Your residents will be satisfied and your staff will have less conflict and turnover to deal with.
Collecting rent and fees is normally a challenge, but in student housing, it’s even more complex. Mom and dad are often footing the bill and are many miles away. You need to provide a convenient electronic payments platform through your web site where both students and parents can securely pay for rent, utilities, and other fees. Students no longer have to remember to deliver checks, and you can save your staff up to 16 hours every month and increase your overall collections – everyone wins!
As we approach the 2011-2012 school year, weigh the expectations of your renters, along with your operational needs, and consider web-based solutions such as these to help you achieve success in both arenas.