The Top 7 Property Management Insider Articles of 2014 (So Far)
During the dog days of summer, many of us go on vacation or just slow down and enjoy a summer evening with a cool beverage while sitting on a patio at night. The same holds true for Property Management Insider except that things certainly haven’t slowed down around here. We’re taking a break from our regular posting schedule to help get ready for RealWorld 2014, the annual RealPage User Conference.
So while you enjoy one of your favorite beverages, let’s take a look back at the top non-apartment market research-related articles from the previous six months. It’s a great time to catch up on articles you might have missed. And if you’re heading to Chicago to attend RealWorld 2014, tweet me up and maybe we’ll have a chance to meet in person.
7. Resident Retention Tips: 3 Steps to Successful Service Recovery
As well intentioned as we often are in business, we all make mistakes. We underestimate, over analyze, forget, fall short, under plan, and fail. And no matter how hard we try, there’s always one time, some time, when we miss the target and get it all wrong with the customer or resident. In order to right the wrong, we must jump into service recovery mode—especially if we want to be successful property managers. (Read the article)
6. Yelp Ruling Could Shed Light on Anonymous Apartment Reviewers
The Court of Appeals of Virginia ruled in early January 2014 that opinions from anonymous reviewers who are not customers and who make false claims are not protected under the First Amendment. Judge William G. Petty said Yelp, a popular online review site, must identify to the court the names of seven reviewers who anonymously criticized a prominent local carpet cleaner. Could this ruling ultimately reshape the rules for online apartment reviews? (Read the article)
5. Five Ways You Can Use Instagram to Engage with Residents
A recent report found that interaction rates for posts on Instagram made by prestigious brands they studied were 15 times higher than those on Facebook. Are you using Instagram to engage your residents and potential prospects? Here are five simple ways your property can start using Instagram to engage with current and future residents to improve resident retention. (Read the article)
4. Prometheus Real Estate Group Uses Yelp as Top 10 Lead Gen
With an investment in time and a little money, Prometheus Real Estate Group has transformed online review site Yelp from an occasional nuisance to a top-ten lead generation source. Here’s how they did it. (Read the article)
3. Pit Bulls Find Shelter in Fair Housing Act Against Breed Restriction Laws
Trained service and companion animals – including pit bulls and other restricted breeds – fall under Fair Housing rules. Denying a resident either of these could ultimately lead to potential fair housing liability. (Read the article)
2. Downsizing Baby Boomers Means Big Boom for Multifamily
As more and more Baby Boomers become empty nesters, they’re downsizing from their sprawling suburban homes and seeking apartments. And the multifamily housing industry had better be ready and have plenty of room available. (Read the article)
1. Rent or Reject? 5 Must-Haves Millennials Demand from an Apartment Community
Nothing annoys Millennials more than grouping them into a broad category. They’re all searching for something different, and many times where they choose to live is an outward reflection of who they are or who they want to be. In the top article for 2014 (so far), one Millennial shares her list of top five “must haves” for renting an apartment. Whether it’s an urban high-rise or a quaint duplex, an apartment won’t be considered if it doesn’t include these requirements. (Read the article)
Do you have a favorite article so far from 2014? Share it in the comments below. And since you’re here, make sure you subscribe to the PMI Weekly Newsletter and never get behind on your summer reading again!
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