Using YieldStar in a Down Market: An Interview with Orion Residential


At the 2010 RealWorld User Conference I had the opportunity to sit down with Dan Gumbiner, President and CEO of Orion Residential. One of the many topics we discussed was using YieldStar Price Optimizer in a down market. In the video clip, he shares the results Orion has experienced in the Atlanta market.

Takeaway: YieldStar clients across the country are experiencing the same results when using Price Optimizer in down markets: they’re able to maintain, and even increase, occupancy levels without having to give away revenue in the forms of concessions or free rent.


Group Vice President, Asset Optimization Solutions, RealPage

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Janine has over 15 years of experience in helping real estate companies capitalize on the opportunities afforded by innovative technology. As president of YieldStar and MPF Research, she is responsible for delivering RealPage’s revenue management and market intelligence solutions to the multifamily industry. Prior to joining RealPage, Janine was senior vice president of administrative services at JPI Companies and senior manager within KPMG’s real estate consulting practice, working with numerous industry leaders to maximize their organizations’ capabilities through the implementation of technology solutions, combined with business process and organizational redesign. Janine is a passionate advocate for technology within multifamily real estate and is featured often as a thought leader on the subject.

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