Westdale Leverages Revenue Management from YieldStar to Increase Asset Value


WestdaleWith 45,000 apartment units coast to coast, Westdale Real Estate Investment and Management is leveraging revenue management with YieldStar Price Optimizer to increase asset value and investment returns. After establishing a best practice approach to employing YieldStar on 10 properties in 2009, Westdale embarked upon a portfolio-wide deployment. You can learn more about Westdale and their partnership with YieldStar in an article published in the Fall 2010 issue of DDC Journal (The article appears on page 17).


Group Vice President, Asset Optimization Solutions, RealPage

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Janine has over 15 years of experience in helping real estate companies capitalize on the opportunities afforded by innovative technology. As president of YieldStar and MPF Research, she is responsible for delivering RealPage’s revenue management and market intelligence solutions to the multifamily industry. Prior to joining RealPage, Janine was senior vice president of administrative services at JPI Companies and senior manager within KPMG’s real estate consulting practice, working with numerous industry leaders to maximize their organizations’ capabilities through the implementation of technology solutions, combined with business process and organizational redesign. Janine is a passionate advocate for technology within multifamily real estate and is featured often as a thought leader on the subject.

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