What’s New in Social: Twitter’s Birthday, Instagram’s Algorithm and Online Video Distribution

multifamily social media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is better equipped to engage your online audiences.

Here’s what’s new in social media:

Twitter Turns 10

Happy Birthday, Twitter! Ten years ago today, the social network initially called “twttr” was launched. It all began with a single tweet from founder Jack Dorsey, and Twitter now boasts 320 million monthly active users. Although Twitter has experienced its ups and downs in recent years, it continues to serve as a top platform for bringing together a global audience and sharing breaking news and information. Twitter has changed the way we approach social media, and we congratulate them on this milestone!

Instagram Mixes Things Up

Last week, Instagram introduced testing for a major change to its feed. Now, photos will be displayed by relevance instead of in chronological order. Similar to Facebook and Twitter, an algorithm will be used to predict what the user would most prefer to see. The company says its users typically miss 70% of posts, including many from their close friends. The response from Instagram users has been mixed, and Forbes has already come up with solutions to minimize its effect on businesses. What do you think of the change, and how do you predict it will impact multifamily social media? Sound off in our comments.

This one’s for the artists and designers I’ve found on Instagram and come to “know” via my feed. @craig.gleason @tittybats @wizardskull @corpsetits @tina_lugo13 @pizza.wulf @soeymilk @stayhomeclubofficial @jaugurdesign #keepinstagramweird #instagram @instagram

A photo posted by johnmayer (@johnmayer) on

Twitter Improves Links in Moments

Twitters launched Moments last year, a tool that allows users to stay up-to-date on news and stories. Now, the social network has added links to the Moments feature to provide more context for readers and help businesses tell their stories more effectively. When a user wants more information from a particular story, they can simply click on the link and will be taken to the appropriate website—then jump back once they’re done reading. Consider using moments to share stories or news from your multifamily properties, and take advantage of the link capability to drive traffic back to your website.multifamily social media

What Now for Snapchat?

Snapchat announced a new partnership this week with NowThis, a video startup company. The distributed media publisher will now post seven days a week in Snapchat’s Discover section and will sell advertising space to businesses. The choice to partner with NowThis affirms the growth of online video—eight billion videos are viewed daily on Snapchat, with a highly engaged millennial audience.  If you are trying to reach younger prospects or engage with millennial renters, it may be worthwhile to consider using Snapchat as part of your apartment marketing strategy.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you utilizing the latest trends to improve your multifamily social media strategy and grow your business? Stay tuned for more updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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