What’s New in Social: Adding a Personal Touch
It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.
Here’s what’s new in social:
Twitter Changes the Conversation
As Twitter continues to grow, the space is becoming more crowded and it’s easier than ever to lose your place when scrolling through their timeline. Now when users click on a tweet, it appears in a new window along with replies. The company introduced this change to make it easier for users to track conversations, which has notoriously been one of the most confusing parts of the channel.
— Twitter Support (@Support) February 2, 2016
According to Mashable, the new feature has been met with mixed results from Twitter users. What do you think of this change?
Twitter Improves Video Experience
Videos are taking over on social media, and Twitter has taken note. The company recently updated its video player, making it easier to engage followers. Twitter users can see the entire video on the preview image without initiating a playback, which is intended to increase views. Gifs are also growing in popularity, and Twitter has responded by giving them a special badge and auto-looping playback. Are you using video as part of your Twitter marketing strategy?
Facebook Updates Messaging Options
Have you ever wanted to reply to a customer or prospect on Facebook with a direct message, but been unable to? Until now, Facebook has only allowed page administrators to reply in the same way that the customer communicated with them—but with the new message option, businesses can reply to a public comment with a private message. A note then appears on the comment so that other users can see that the request has been handled. By taking the conversation offline, your property management company can respond to inquiries in a quick and confidential manner.
What Has Social Media Done for You Lately?
Any business can post content to Facebook, but effective social listening requires skill. Instead of approaching social channels as places to talk about their companies, property management professionals can use them identify new opportunities, provide customer service, build brand advocates, and increase their online presence. Interested in learning more? Multifamily Insiders recently hosted a webinar covering social media for property management that is now available online. Download it today to learn more.
Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!