What’s New in Social: Adding a Personal Touch

multifamily social media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

Twitter Changes the Conversation

As Twitter continues to grow, the space is becoming more crowded and it’s easier than ever to lose your place when scrolling through their timeline. Now when users click on a tweet, it appears in a new window along with replies. The company introduced this change to make it easier for users to track conversations, which has notoriously been one of the most confusing parts of the channel.

According to Mashable, the new feature has been met with mixed results from Twitter users. What do you think of this change?

Twitter Improves Video Experience

multifamily social media

Videos are taking over on social media, and Twitter has taken note. The company recently updated its video player, making it easier to engage followers. Twitter users can see the entire video on the preview image without initiating a playback, which is intended to increase views. Gifs are also growing in popularity, and Twitter has responded by giving them a special badge and auto-looping playback.  Are you using video as part of your Twitter marketing strategy?

Facebook Updates Messaging Options

multifamily social media

Image via AdWeek

Have you ever wanted to reply to a customer or prospect on Facebook with a direct message, but been unable to? Until now, Facebook has only allowed page administrators to reply in the same way that the customer communicated with them—but with the new message option, businesses can reply to a public comment with a private message. A note then appears on the comment so that other users can see that the request has been handled. By taking the conversation offline, your property management company can respond to inquiries in a quick and confidential manner.

What Has Social Media Done for You Lately?

multifamily social media

Any business can post content to Facebook, but effective social listening requires skill. Instead of approaching social channels as places to talk about their companies, property management professionals can use them identify new opportunities, provide customer service, build brand advocates, and increase their online presence.  Interested in learning more? Multifamily Insiders recently hosted a webinar covering social media for property management that is now available online. Download it today to learn more.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

One response to “What’s New in Social: Adding a Personal Touch”

  1. Thank you for posting this. I found two “take Away’s” from this post.

    Authority Property Management 

    Redding CA. 

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