What’s New in Social: Cross Promotion, Video Stickers, and Personalized Content

social media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By creating a strong multifamily social media presence, your property management company is better equipped to engage your online audiences.

Here’s what’s new in social media:

Cross Promotion for Facebook Pages Owners

This week, Facebook hosted the F8 conference in San Francisco, where Mark Zuckerberg unveiled a bevy of new tools and features for marketers and developers alike. One feature in particular, will enable Business Managers to take advantage of video marketing, through cross promotion.

As detailed in this press release, Anaid Gomez-Ortigoza, Facebook Product Manager, explains that Page Owners within the same Business Manager will be able to seamlessly publish videos across their multiple channels. Now you can repurpose content across all of your business pages with the touch of a button. Any Page within the same Business Manager will have the ability to utilize the same videos, without the hassle of manually uploading. This new feature also comes with enhanced insights and analytics within the dashboard for Business Manager. Read more about the cross promotion features in this recent blog post.

Instagram Announces Yet Another Update

social media

Image via Tech Crunch

Instagram recently announced a major change to its algorithm that impacts what content users view. Yesterday, the company went a step further to display the top videos. The Explore page on the channel has been updated with a personalized “Videos You Might Like” feed and new channels that are curated by staff. The update is only available in the United States, but will soon be accessible in other countries.

Snapchat’s New Video Stickers Tool

Snapchat is starting to become more influential in social media. There are almost 100 million daily users and they create almost 8 billion video views every day.  It is not a surprise that Snapchat keeps innovating to keep it’s users active. Today, they introduced emoji stickers for videos.  The cool thing about this is that it they move and scale to the proportion right on to the video. This will make your Snapchat more interactive and animated.  Read more about the New Video Stickers in this blog post.  

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you utilizing the latest trends to improve your multifamily social media strategy and grow your business? Stay tuned for more updates on What’s New in Social!


Contributor, Property Management Insider

author photo two

Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

Follow PMI  

Property Management Insider is brought to you by RealPage. Learn more.


© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap