What’s New in Social: Facebook and Instagram Features

Social Media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

1.Facebook 360 Degree video

360 Degree Video

Image via Facebook

Facebook is enabling users to transport their followers to new places with 360 degree video. When creating videos, you can now change the view by tapping on the screen of your device and moving it to a different angle. The new feature incorporates the latest virtual reality technology from Oculus, making viewers feel like they are right in the scene. Consider using 360 videos to tell more compelling stories about your multifamily properties and increase Facebook engagement.

2. Signal for Facebook and Instagram

Facebook Signal

Image via Facebook

Looking for a way to easily digest and share top trends, photos, videos, and posts in multifamily? This week, Facebook introduced a free tool to help with storytelling and reporting. With Signal, users can find out what topics are trending, find relevant visual content, curate content, and embed links. They can also target content to specific audiences based on interest. Signal is reserved for journalists, but serves as a perfect tool for real estate news sources and property management companies issuing publications.

3. Instagram Hits 400 Million Users


Image via Forbes

Instagram reached 400 million users this week, placing the company far ahead of competitors like Twitter. And with its recent release of ads, property management companies of all sizes can take advantage of Instagram’s user base to market to more prospects. Bottom line, visual content is key to engaging an online audience, and Instagram is an ideal platform multifamily businesses can utilize to serve this up to relevant audiences.

How will you take advantage of the latest from Facebook and Instagram to grow your business? Stay tuned for more updates as we keep you informed on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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