What’s New in Social: Facebook’s Dislike Button

Social Media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

1. Facebook

Your Facebook news feeds are about to get a lot less likable. Facebook will soon roll out testing for a dislike button feature, an update that would give Facebook users the ability to express more emotions on their news feeds. Over the years, users have urged developers to create this capability for the site, going as far as to create online petitions for this feature. No word yet on how and if this recent update will be available for Pages, or the expected release date.

Facebook dislike button

Image via Adweek

2. LinkedIn

In an effort to help co-workers work together more effectively, LinkedIn recently unveiled a new app. LinkedIn Lookup makes it easier than ever to find colleagues with specific skills and backgrounds when you need assistance. Let’s say your property management company is working on a new project, and wants to enlist the help of a marketing pro within the company- users can search by name, title, current or past experience, and education and skills to track that person down. Increase collaboration and productivity by using LinkedIn Lookup for your multifamily business.

LinkedIn Lookup

Image via LinkedIn

3. Pinterest

Pinterest celebrated a major milestone this week, attaining 100 million monthly users. Although it has seen steady growth throughout its five year history, the company has kept most of its metrics under wraps until now- this is the first time Pinterest has publicly announced the size of its user base. What does this mean for multifamily? Take advantage of the huge user base with promoted pins, which provide an ideal advertising platform to show off properties to a relevant audience.


Image via Mashable

4. Snapchat

Avid Snapchat user? Snapchat released a big app update Tuesday, one of which included their latest Replay feature. The feature has provided users with one free Replay per day, and now gives them the option to purchase additional Replays of snaps. This news is another instance of Snapchat finding inventive ways to monetize the mobile application.


Image via Adweek

How will you take advantage of the latest social media trends and updates to improve your multifamily business? Stay tuned for more updates as we keep you informed on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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