What’s New in Social: Google Pop Up Shop Opens, Twitter Cuts Vine, and Instagram Offers Mobile Shopping


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. Here are some of the latest social media marketing trends to watch:

Twitter Cuts Vine

Last week Twitter announced the shutdown of Vine, their popular short-form video platform. This news comes on the heels of Twitter recently decreasing its workforce, as part of an overall company restructure. Acquired by Twitter back in 2012, Vine had upwards of around 200 million users during the heyday of the media application and has since been experiencing a consistent decrease in usage. Vine, the home of the 6-second video story, has battled it out with mobile marketplace competitors Snapchat and Instagram. The app will be discontinued soon, but rest assured Vine users will still be able to access and download past video content.


Google Opens Pop Up Shop

Google opened a pop-up store, ‘Made by Google’ in New York City. The store is to promote Google’s latest products and hardware. The Google Family of products include the new Pixel Phone and Google Home device. Last month, Google released the Pixel and Pixel XL phones. It is the first phone made by Google. The phone is to provide an alternative for the Samsung or iPhone. Google Home is a smart home device to compete directly with Amazon Echo. The tech giant is looking to compete with rivals like Apple and Microsoft that have brick-and-mortar locations.


Instagram Launches In-App Shopping

This week, Instagram announced its latest experiment geared toward mobile shoppers. When a brand posts a picture, a label appears that allows users to view up to five products and their prices. After tapping, the photo of the item slides into view—and with one more tap, the user is taken to the company website in Instagram’s in-app browser.

This functionality is only available to iPhone users in the U.S. right now, but the network has plans to expand as the tool develops.

“As we roll out further, we’ll explore product recommendations, ways products are showcased to shoppers, global expansion and the ability to save content so Instagrammers can take an action later,” said Instagram.


How are you utilizing the latest trends to improve your social media strategy and grow your business? Stay tuned for more updates on What’s New in Social!


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Amir graduated from the University of North Texas with a B.A. in Radio, Television, Film in 2014, and comes to RealPage from Six Flags. He spent most of his life overseas, as his mom used to work for the Department of Defense. Amir was born in Germany and lived in Okinawa, Japan, during high school. His hobbies are attending live performances, trying new foods, and volunteering.

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