What’s New in Social: Hearts and Stitch(es), Surprise Curation and De-Spamming

social media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s the latest in social media:

1. Twitter Replaces Favorite Star with a Heart

This week, Twitter replaced its notorious favorite star with a heart icon—but not everyone is feeling the love. In the past, users clicked on the star to signify a great post. It would then appear in their profile under the favorites tab, which has been renamed “likes.” The company says the new icon was introduced to attract new users and increase engagement, as the star icon was confusing for some newcomers. It also reflects the nature of our digital culture and furthers a common social media language for the global community.

2. Stitch Engages Senior Users

A new social network has emerged, geared toward adults over the age of 50. Stitch engages senior users to pursue friendships, group activities and romantic relationships with their peers. Both free and premium versions of the app are available, and there are currently over 20,000 active users. Stitch also offers phone-based customer service, an important feature for the senior market. The success of Stitch affirms the value of creating engagement within senior living communities—consider adopting a resident portal to better connect senior residents.

senior residents

3. Instagram Features Curated Feed

Last week, Instagram curated content in a separate feed to show Halloween related video content to users. On the homepage, users were invited to “Watch Halloween’s Best Videos” all hand-picked by Instagram staff members. The feed was only available on Instagram for 24 hours during Halloween weekend, and the company hasn’t announced its plans for the feature moving forward. This follows a recent trend of content curation seen across social networks, like Moments from Twitter and SnapChat Live Stories. These curated feeds serve the original purpose of the often abused hashtag—to present content around a particular topic in one place.


4. Facebook Introduces Message Requests

Tired of getting spammed through Facebook messenger? The channel’s new message request feature lets users accept or ignore messages from people they may not know. This has replaced the “other” folder, which sometimes resulted in missed messages from out-of-network users. Now when you receive a message from anyone who you aren’t friends with, it’s automatically sent to the message request section. From there, a user can read the message and view information about the user, then approve or deny—and the user who sent the message has no way of knowing if the message has been read.

Facebook Messenger

Image via Facebook

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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