What’s New in Social: Join the Conversation



It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

1. Facebook News Feed Changes


Facebook recently implemented changes to make the News Feed more user-friendly across networks, devices and connection speeds. Thanks to a recently designed open-sourced Network Connection Class, a user’s connection speed is determined and adjustments are made accordingly. For example, for a user whose connection is slow, Facebook may display more stories than videos or display previously downloaded stories first. The company also recently switched over to a progressive JPEG photo format is continuing to investigate new ways to improve usability on a global scale.

 2. Twitter Moments

Twitter Moments

image via wired.com

When a topic is hot, activity on Twitter can explode in a matter of moments. So when a user logs into their account mid-day, it’s easy for them to feel lost in the midst of the conversation. That’s why the company created Twitter Moments, which was introduced in the United States this week and will be soon become available on a global scale. This solution offers collections of tweets, images, and videos so users can easily and quickly read through the constantly evolving activity around a topic, without having to scroll though countless tweets. For property managers looking for a fast, efficient way to stay up-to-date on the latest in multifamily, this is an ideal solution.

3. LinkedIn Groups


image via venturebeat.com

LinkedIn redesigned its Groups feature, making major changes to both appearance and functionality. On October 14, a standalone app will be introduced that is designed to reduce spam and provide the most relevant content to users. The app offers a Highlights tab, which shows a user discussions from the groups they belong to and makes it easy for them to jump into the conversation directly from their device. Additional tabs allow LinkedIn users to discover interesting content and conduct job searches. One of the most notable changes is that all groups will become private, meaning content can no longer be indexed by search engines. For property management professionals, the new app makes it easier than ever to network with industry peers and join the multifamily conversation.

How will you take advantage of the latest social media trends and updates to improve your multifamily business? Stay tuned for updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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