What’s New in Social: Customize and Buy

Social Media Updates


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social:

1. Twitter Releases Buy Button


Merchants rejoice! After a couple years of testing with users, Twitter is finally making their Buy button available. Twitter is rolling out this new e-commerce feature for the social site, enabling merchants and consumers to use the site for more than social engagement purposes. This update comes behind similar ones from other social heavy hitters such as Instagram, Pinterest, and Snapchat. With many of these social networking sites and apps doubling as points-of-purchase for users, it will be interesting to see how e-commerce changes the landscape of social media.

2. Facebook to Bring Profile Videos to Users


Hang onto your cameras, a major change is on the way for profile pics. Soon, Facebook users will have the ability to feature short videos in place of their profile photos. As part of this Facebook profile update, users can now add temporary profile pictures, enabling users to add expiration dates to photos. Content of an ephemeral nature has become more appealing to mobile users, as evidenced by the popularity of mobile apps Snapchat and YikYak. Let’s hope Facebook continues to offer creative ways for profiles to match the uniqueness of users.

3. Is Twitter Getting Rid of the 140-Character Limit?

Twitter 140-Character Limit

Twitter is pushing it to the limit. In reports from tech news giants, Forbes and Re/Code, Twitter is reportedly on the way to dissolving it’s 140-character limit for Tweets. The site could be releasing an update to the limit, giving Twitter users the freedom to craft longer messages to their followers.  Without a character limit, will there be a shift in the way Twitter’s audience interacts on the site?  There is currently no specified release date of this feature at this time. For now, users will continue to speak their minds in 140 items or less.

How will you take advantage of the latest social media trends and updates to improve your multifamily business? Stay tuned for updates on What’s New in Social!

(Image Source: Shutterstock)


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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