What’s New in Social Media: Instagram, Twitter, and a Facebook Study

social media


It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company is better equipped to engage your online audiences.

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Here’s what’s new in social media:

Instagram Launches New Business Tools

In the past, Instagram has been notorious for limiting the analytics and available to businesses—but soon, the company will launch new tools to support brands on Instagram. Announced this morning, the new plan includes an analytics feature  and a Business Profiles feature.  In addition to likes and comments, the analytics feature will now display impressions, reach, and engagement. Instagram users will even be able to determine when users see posts and compare stats week by week. Best of all, this analytics tool is completely free—although businesses will have the option to turn high-performing posts into ads at a price.  Your company can also use the Business Profiles feature to display a description of your business, along with contact information, to better engage your audience.

Twitter Making Changes Where it Counts

It looks like Twitter is giving us our space. Soon Twitter users will be able to attach links and photos without it counting towards the 140-character count, giving us a little more room to get creative. Back in January, Bloomberg reported Twitter hinted at making changes to the character limits for tweets and the social-networking site is making good on their promise.


With the new update, replies and media attachments will no longer cut into your characters. In addition to this, tweets that begin with a Twitter handle will now be viewable by all your followers. A big plus for user experience, this change will be rolled out to users in the upcoming months.

Recent Study on Facebook Usage and Sharing

Research on the Sharing Habits of the Average Facebook User was released this past week by Fractl, a marketing agency. In the study, the data reveals key insights relating to everything from the types of content users find shareable to the behavior of the biggest demographics on the social networking site. No surprise here, most Facebook users “favor funny videos and articles,” among other types of content. Examine the full results of the study here.


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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