What’s New in Social Media: Pins on Pinterest, Twitter Business App, YouTube Livestream


Happy #SocialMediaDay! It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This series was created to keep readers up-to-date on the latest trends and updates in social media. By taking advantage of social media for multifamily, your property management company is better equipped to engage your online audiences.

Pinterest rolls out buyable pins update

Pinterest is offering a new way to shop. In a blog post this week, Pinterest announced the upcoming update to the buyable pins feature for desktops. Buyable pins enable users to easily make purchases straight from the site, making strides for the site in the realm of e-commerce capabilities. The new feature will allow users to utilize a virtual shopping bag, with the power to conveniently check out anywhere at any time. You can find out more about this recent addition here. These updates will be making their way to the site in the next coming weeks, so keep an eye out.


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Twitter launches Dashboard app for Businesses

Tweeting for your business just got a lot easier. Tuesday, Twitter announced an upcoming launch of the mobile app for businesses active on Twitter called Dashboard. The application was created for businesses to facilitate day-to-day Twitter activity more efficiently and effectively. Some of the offerings include the ability to create specialized, custom feeds to monitor customer conversations and tips and tricks to increase social engagement organically. Dashboard also serves up analytics to help track the success of marketing initiatives. Want to give it a try? The app is currently available for free download for iOS devices.


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YouTube Introduces Live Streaming Options

YouTube has offered livestreaming for major events, including the Royal Wedding and Coachella, since 2011. Now, the company is bringing the power of live video to users everywhere. As part of the core YouTube app, the company will soon be adding mobile live streaming. Like existing videos, YouTube says users will have the ability to “search  for live streams, find them through recommendations and playlists, and protect them from authorized users.” The functionality allows users to easily record their moment using the capture button, select an image or video to use as a thumbnail, and broadcast live to fans. No official launch date has been set, but YouTube will be rolling out the latest update to users soon.

Image via YouTube

Image via YouTube


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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