What’s New in Social: Polls, People, and Pictures

What's New in Social Media

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s what’s new in social media:

1. Twitter Polls released to all users

Tired of making your own decisions?  Twitter is here to help! Over the next few days, Twitter is introducing Twitter Polls to all of its users, a feature that is sure to engage and excite many.

Users will soon be able to craft and customize two-choice polls to broadcast to their followers.  This feature will let users interact more with their audiences, giving them a chance to weigh in on any topic of your choosing.  Twitter users will be able create polls straight from their mobile devices (iOS and Android) and desktops.

2. Red-y for an ad-free YouTube?

Facing competition from companies like Netflix and Spotify, YouTube is rolling out a new ad-free subscription feature. Starting next week, YouTube Red will allow users to watch their favorite videos and listen to music without interruptions– even when they’re offline.

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Property management professionals will now be able to save YouTube videos of their properties on tablets and mobile devices, making it easy to repost to channels like Instagram. YouTube Music is another great feature that will be part of YouTube Red, although its launch date hasn’t been announced yet. Consider using YouTube Music to create the perfect playlist for your front office or upcoming community event.

3. Instagram is putting the boom in Boomerang

Looking for a creative new way to engage with social media followers? Instagram released a new app this week that allows users to capture brief moments and transform them into attention-grabbing gifs. With Boomerang, property managers can compile a series of short video clips to tell more compelling stories about their communities.

Social Media

The app automatically saves videos to the camera roll on your mobile device, making it easy to upload your creations to social media channels like Instagram and Facebook. Experiment with the latest video trend and create more innovative posts using Boomerang.

4. Facebook adds Search FYI for your information

Facebook is making it even easier to find the latest trends and news online. This week, Facebook strengthens user search capabilities with Search FYI. This update to Facebook search will let users find relevant posts of not only friends and family, but of users from all over the world.

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The features of the update include better, more accurate search suggestions, recent and relevant public posts, and a new way to search through public conversations. Facebook currently reports upwards of 1.5 billion searches per day, so it’s no surprise the site would continue to discover ways to leverage this high volume of traffic.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!




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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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