What’s New in Social: Tricks and Tweets

Social media marketing

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s the latest in social media:

1. Keeping a Tab on Tabs

Facebook is making it personal. The social media site has rolled out an update to their notifications tab for mobile users. The update enables Facebook app users to categorize notifications, based off their most important interests.

FB-Notifications-Tab-Places

The update is also leveraging the popularity of localized content, broadcasting news and goings-on from within certain communities, such as weather updates and nearby events and entertainment. The social network continues to look for ways to increase and facilitate mobile engagement. These personalized notification options will be coming soon to an Android or iPhone device near you.

2. Let your Pinterest be your Guide

Pinterest ad manager guide

This week, Pinterest is releasing a comprehensive guide to help marketers navigate the Pinterest Ads Manager. With this year’s roll out of their Promoted Pins feature, Pinterest is making it easier for brands to find and interact with their biggest advocates and fans online. The Ads Manager also features several learning resources such as how-to videos and advice for organizing and crafting campaigns for your business. Looking to be taken seriously in the ecommerce space, Pinterest is continuing to encourage users to make purchases from within the social platform. Check out the downloadable guide and get started on revamping your Pinterest strategy.

3. Tricks for Tweeters

Say hello to the latest Twitter analytics tool for business, Brand Hub. Brand Hub is Twitter’s latest product that will help social advertisers get the most relevant and real data from their audience. The tool is set to offer a full 360-degree analytics view of consumer behavior within the social site.


One area of the program, TrueVoice, isolates and showcases users tweeting about a business, giving marketers real-time brand feedback.  Multifamily marketers stand to benefit from these specialized insights into Twitter conversations. The analytics tool is currently available to a select group of businesses.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


(Image Source: Shutterstock)


Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

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