What’s New in Social: Promoted Pins, Free Webinars, and Face-Swapping
It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By understanding the continually changing world of social media, your property management company is better equipped to engage your online audiences.
Here’s what’s new in social media:
Pinterest releases promoted pins for SMBs, adds targeting options
Small business owners on Pinterest can now rejoice. This week, Pinterest opened promoted pins to all small and mid-sized businesses, giving them added visibility with consumers. By offering brands options to target more consumers, Pinterest is hoping to encourage more advertisers to utilize the Ads Manager. Pinterest reported that advertisers using the Ads Manager saw an average of 20 percent more clicks, after the implementation of a Promoted Pins campaign. This development could help level the playing field for SMBs competing against larger brands for the Pinterest audience.
Facebook buys MSQRD
Facebook will soon be dealing with even more faces. The social network site recently purchased the mobile app, MSQRD, an application that enables users to swap faces in photos. MSQRD published a blog on the recent purchase that details the future of the partnership.
Facebook plans to not only keep the standalone app as is, but also the site will integrate key features from MSQRD into the Facebook platform. This recent purchase will give Facebook’s user base more of an opportunity to create content using video and visual technology.
Facebook makes additions to Lead Ads
From social media behemoth Facebook, improvements are coming to their Lead Ads platform. Since the release of Lead Ads back in October, the site has continued to make updates to the advertising feature, making it easier for brands to convert users.
Facebook marketers will be able to leverage Facebook’s CRM partners, such as Salesforce and MailChimp, and utilize more media options such as video. As Facebook mentions in a recent Facebook for Business update, the network aims to make it easier for users to sign-up to receive information with the click of a button, from any device.
Instagram offers free webinars on marketing strategy
Working Instagram into your marketing strategy? You’re in luck. Instagram is offering two, free education opportunities for advertisers. During the month of March, take advantage of these webinars on Brand Building and Performance Marketing. By crafting content around ongoing learning, Instagram is giving advertisers tools to get the most value out of their audience. Both webinars will touch on ways marketers can share their stories using the platform and get results in the form of engagement and conversions.
This week a member of our team is on the ground at SXSW, reporting on the biggest news at Interactive this year. Stay tuned for more updates from What’s New in Social!