What’s New in Social: Visuals and Video

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It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media.

Here’s the latest in social media:

Pinterest Takes Visuals to a New Level

This week, Pinterest rolled out a visual search tool for mobile and web that allows users to search for items in pinned images. Just highlight a pin, and you can use the search feature to find similar results without ever typing a word. Users can also filter results by selecting suggested topics. This tool will support Pinterest’s recently introduced buyable pins, which people can use to buy items they see in pins straight from retailers.


Image via Mashable

There’s no doubt that Pinterest is a major player in the social media world, and the company has made major strides in 2015. Ad spend has risen by 7.7 times since January, and according to 4C, ad impressions have risen by 3.3 times in 2015. While the click-through rate for Pinterest ads has doubled, cost per click is up by only 1.2x this year. This means there is a great opportunity for multifamily marketers to start advertising on Pinterest before the platform becomes more competitive and crowded.

Facebook and Twitter Leverage the Power of Video

Looking for a fun way to engage your Twitter audience? ScratchReel is a tool that provides a new interactive experience for users. You can now scrub an animated gif back and forth with your finger or mouse cursor, creating cool effects. Check it out in the embedded tweet below!

In September, we wrote about Facebook’s 360 degree video feature for Android, which incorporates the latest in virtual reality technology. This week, Facebook unleashed this feature for Ads and iOS, opening up a new world of opportunities for apartment marketing. AT&T, Samsung and Walt Disney World are among the first advertisers to create “immersive stories” with this new capability to show off products. Consider using 360 degree video ads to boost engagement and attract more prospects.

Taking advantage of social media helps property management professionals reach more prospects and improve their multifamily businesses. How are you integrating the latest social trends into your apartment marketing efforts? Stay tuned for more updates on What’s New in Social!


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

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