What’s New in Social: Telling Your Story
It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. This weekly series was created to keep readers up-to-date on the latest trends and updates in social media. By understanding the continually changing world of social media, your property management company is better equipped to engage your online audiences and tell the unique story of your business. This week’s top updates center on that theme.
Here’s what’s new in social media:
LinkedIn Introduces Account Targeting
Your property management business has an important story to share, but how do you know what audience you’re reaching online? Soon, advertisers will be able to target users on LinkedIn by their employer to better connect with the right individuals. LinkedIn released a new account targeting feature, which allows businesses to upload a list of up to 30,000 businesses they are currently doing business with or hope to partner with in the future. LinkedIn can then target employees working for these companies through ads, making campaigns more effective. With approximately 414 million members and a wealth of data, LinkedIn serves as an ideal platform for forming and strengthening business relationships. Consider using account targeting to introduce your property management business to key players in the multifamily space.
— LinkedIn Marketing (@LinkedInMktg) March 1, 2016
Facebook Live Video Rankings Jump
In December, we wrote about Facebook testing a real-time video tool. Facebook Live is similar to apps like Periscope and Meerkat, but videos can be uploaded and viewed directly through the Facebook platform. It has since been rolled out globally, and thanks to algorithm changes, live videos will now appear higher in the News Feed than other types of content.The company explained in a recently blog post that it studied signals from customers, such as video watch duration and whether they turn on sound, to personalize the News Feed based on their preferences. Make story of your property management company come to life by showcasing live footage of your property. People spend an average of 3x more time watching a Facebook Live video compared to a video that’s no longer live, and it is an authentic and engaging way to share with your audience. Consider verifying your page and incorporating live video into your apartment marketing strategy.
Facebook Helps Businesses Share their Stories
What unique story is behind your property management business? This week, Facebook launched a new tool designed to help companies highlight what they are about. This easy-to-use feature allows Facebook for Business users to use music, images, and video to better express themselves to their online audiences. By showing off a more personal side of your company, you can appeal to prospects and residents in a new way. Create Your Facebook Story today!
Posted by Your Business Story on Sunday, February 14, 2016
Social media helps property management professionals reach more prospects, close leads and grow their multifamily businesses. How are you integrating the latest social trends to share the story of your business? Stay tuned for more updates on What’s New in Social!