• budgeting season
    Yes, it’s arrived, like a distant a relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn […]
  • apartment marketing
    It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing […]
  • property management
    Entomologists say that bed bugs, the property management industry’s pest enemy number one, like certain colors, especially red and black. But suggesting to apartment residents that they avoid dark sheets may be going a little overboard when trying to keep the little buggers away. A recent University of Florida study revealed that the tiny, hard-shelled pests […]
  • mpf research
    For this edition of The Latest from MPF Research, we’re going coast to coast. We continue our countdown of the nation’s 10 most active submarkets for apartment construction with two on opposite sides of the country: #6 (North San Jose/Milpitas) and #5 (Navy Yard/Capitol South. D.C.). #6: North San Jose/Milpitas Coming in at #6 is the […]
  • multifamily
    When you think of the Olympic Village, what comes to mind? Is it scores of world-class athletes working hard to be the fastest or strongest? Maybe it’s a festive atmosphere where people from all walks of life meet and mingle. Most likely, you don’t think of economic development or multifamily. And yet an Olympic village it […]
budgeting season apartment marketing property management mpf research multifamily
budgeting season
 

7 Ways to Make Budgeting Season Less Painful

Yes, it’s arrived, like a distant a relative who you wish would not visit and definitely not stay. It’s budgeting season. A regional manager once quipped, “I’d rather have root canal surgery once a week than create the budget.” Ouch! Why is this such a dreadful time of year? The year is making the turn […]

apartment marketing
 

Instagram 101: How to Engage Residents with Visual Content

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. In this special edition of What’s New in Social, expert Kerie Kerstetter of Canonball shares the best ways for property management companies to leverage Instagram for apartment marketing. When comparing […]

property management
 

Property Management Pest Control: Bed Bugs Know Colors

Entomologists say that bed bugs, the property management industry’s pest enemy number one, like certain colors, especially red and black. But suggesting to apartment residents that they avoid dark sheets may be going a little overboard when trying to keep the little buggers away. A recent University of Florida study revealed that the tiny, hard-shelled pests […]

mpf research
 

The Latest from MPF Research: America’s Hottest Submarkets Parts #5 and #6

For this edition of The Latest from MPF Research, we’re going coast to coast. We continue our countdown of the nation’s 10 most active submarkets for apartment construction with two on opposite sides of the country: #6 (North San Jose/Milpitas) and #5 (Navy Yard/Capitol South. D.C.). #6: North San Jose/Milpitas Coming in at #6 is the […]

multifamily
 

The Olympic Village: A Study in Creative Multifamily Thinking

When you think of the Olympic Village, what comes to mind? Is it scores of world-class athletes working hard to be the fastest or strongest? Maybe it’s a festive atmosphere where people from all walks of life meet and mingle. Most likely, you don’t think of economic development or multifamily. And yet an Olympic village it […]

renters insurance
 

Overcoming the Challenges of Renters Insurance

Renters insurance adoption has gained ground in the last few years, but it still lags behind the percentage of homeowners who are protecting their assets. A big reason may be that many homes are either insured to meet mortgage requirements or owners get it that perhaps their single greatest personal asset needs to be protected […]

Student Housing Turning to Technology for the Turn
 

Student Housing: Turning to Technology for the Turn

Student housing is unlike other types in one very important way: once a year, at the very same time, most of the residents vacate. And around two weeks later, the rooms are rented again. This “turn” is a short period in which an awful lot has to happen – the most significant being the inspection, […]

mpf research
 

The Latest from MPF Research: America’s Hottest Submarkets Parts #7 and #8

In a recent article, we began a countdown of the nation’s 10 most active submarkets for apartment construction with two Texas hot spots: #9 (Far Northwest San Antonio) and #10 (Austin’s Cedar Park). In this article, we take a look at the 7th and 8th busiest, as reported on the MPF Research blog. #8: Central […]

Boosting your Marketing Results with Business Intelligence
 

Boosting your Marketing Results with Business Intelligence

It’s safe to say that most property managers still rely on relatively basic metrics when evaluating their marketing spend. Some look no further than cost per lead  – even though lead quality can differ hugely between sources. Cost per application gives you a little more information, but what if the applicants are sub-standard and mostly […]

Hurricane update 6 actions to take when conditions warrant 2
 

Hurricane Update: 6 Actions to Take When Conditions Warrant

Forecasters say the 2016 Atlantic hurricane season could be stronger than previously thought, and the National Oceanic and Atmospheric Administration warns that coastal residents should have their hurricane preparedness plans in place and monitor the latest forecast. What was deemed in May to be a below average season with 10-16 named storms is now expected […]

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