• performance benchmarking
    Imagine looking out your windshield while driving through the apartment industry landscape, searching for actionable intelligence that maximizes investment yields and asset returns. The countryside is full of dashboards, graphs, and data that would presumably help you formulate a strategy to attract new renters and maintain existing residents. The unfortunate reality is that data currently[...]
  • multifamily
    America rents online but wants to visit your property first For nearly three decades, the nonprofit, nonpartisan “fact tank,” Pew Research Center, has surveyed public opinion on a range of topics that address the world’s challenges and trends. A staff of journalists and social scientists survey public opinions to achieve a high level of neutral,[...]
  • mpf research
    MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Will Phoenix’s Recent Hiring Stumble Interrupt Strong Development Activity? Following years of healthy employment momentum, Phoenix saw job growth stumble at the end of 2016. Given the robust pace of new construction, a continued deceleration of[...]
  • apartment website
    With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[...]
  • peak leasing season
    New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[...]
performance benchmarking multifamily mpf research apartment website peak leasing season
performance benchmarking
 

What is Performance Benchmarking and Why Does Your Score Matter?

Imagine looking out your windshield while driving through the apartment industry landscape, searching for actionable intelligence that maximizes investment yields and asset returns. The countryside is full of dashboards, graphs, and data that would presumably help you formulate a strategy to attract new renters and maintain existing residents. The unfortunate reality is that data currently[]

multifamily
 

Online Shopping and eCommerce in Multifamily

America rents online but wants to visit your property first For nearly three decades, the nonprofit, nonpartisan “fact tank,” Pew Research Center, has surveyed public opinion on a range of topics that address the world’s challenges and trends. A staff of journalists and social scientists survey public opinions to achieve a high level of neutral,[]

mpf research
 

New from MPF Research: Hiring Stumbles in Phoenix, Austin; Supply Surges in Charlotte

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Will Phoenix’s Recent Hiring Stumble Interrupt Strong Development Activity? Following years of healthy employment momentum, Phoenix saw job growth stumble at the end of 2016. Given the robust pace of new construction, a continued deceleration of[]

apartment website
 

Is Your Apartment Website at the Top of its Game?

With peak leasing season right around the corner, it’s time for apartment communities to take a good look at their websites. If your apartment website isn’t optimized for search engines, you’re missing opportunities to attract prospects online. Backlinko examined 1 million Google search results and discovered a lot about best practices in SEO for 2017[]

peak leasing season
 

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

rent growth
 

New from MPF Research: Construction Starts, Demand, and Rent Growth

MPF Research provides actionable market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Metros Seeing the Largest Shifts in Apartment Construction Starts Across the country, the current apartment development cycle is expected to peak in 2017, when the nation’s top 100 apartment markets receive more than 360,000 scheduled new[]

renter segmentation
 

Leasing Redefined: The Power of Renter Segmentation

Uncovering new leasing strategies through renter segmentation data The information supplied by prospects and residents during the leasing and lead processes can be like striking gold. Apartment leasing teams panning for new residents can gain insight into how to attract, secure and retain residents by digging into the mounds of renter-provided information and key demographics[]

 

Study Suggests Twitter Delivering Misleading Analytics, 48 Million Accounts Exposed as Bots

Forty-eight million Twitter accounts have been exposed as bots, according to a study from The University of Southern California and Indiana University. Why is this a big deal? And why am I not surprised? From big data, data warehousing, and data mining to data analytics and everything in between—it’s never been more important to marketers[]

the home depot
 

Protecting Apartments from Blizzards and Ice Storms: 4 Tips from The Home Depot

Even though Spring is right around the corner, icy weather across the nation continues to keep property management companies on their toes. A blizzard expected in New England tomorrow is set to be one of the biggest March storms ever, and sub-freezing temperatures can play havoc on water pipes in apartments and common areas if they’re not[]

senior contact center
 

Making the Connection: The Importance of a Senior Contact Center

A thriving senior housing market appears to be taking a page from the multifamily industry and empowering contact centers to capture new business. But the similarities end there. Senior housing – which includes independent living, assisted living and memory care – is a specialized leasing vertical that requires a little more attention and compassion during[]

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