Why Mobile-Enabled Property Websites are More Important than Ever

Michael Cunningham
by on March 21, 2012


Smartphone Ownership Outpaces Non-Smartphones

In the article Don’t Hide Your Apartment Web Sites From Mobile Users, I wrote how one third of American adults (35%) owned a smartphone of some kind, according to research released in May, 2011, by Pew Research Center’s Internet & American Life Project.

A mere 10 months later, Pew is now reporting that nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Pew is also reporting that two in five adults (41%) own a cell phone that is not a smartphone, meaning that there are more smartphone owners than owners of more basic mobile phones.

With some quick math from recent census data, I estimate there are more than 236.8 million persons over the age of 18. That’s nearly 109 million adults using smartphones.

That’s a pretty large pool of people who have the potential use their smartphone to search for and/or interact with your apartment property, and your websites need to be optimized for mobile engagement.

So what does your apartment property website look like in the mobile browser of a smartphone?

Like this:

 


Mobile-Ehanced Apartment Website
Mobile-Ehanced Apartment Website

Or like this:


Apartment Website that is Not Enhanced for Mobile
Apartment Website that is Not Enhanced for Mobile

 

If this recent data isn’t evidence enough to convince you it’s time to optimize your apartment property websites for mobile, consider this: Pew reports that 77% of 12-17 year olds currently use a cell phone of some kind. This particular group makes up the pool of your future renters. I think it’s a pretty safe bet to presume that many of those kids will either upgrade to or purchase their own smartphones when they go to college or enter the workforce.

Will your apartment community websites be ready when they do?

 

, , , , , , ,

7 Comments

Michael Cunningham (@RealPageMichael) (@RealPageMichael) (@RealPageMichael)

46% of adults own smartphones. Are your #apartment websites enhanced for mobile? http://t.co/sFn7eRWc #multifamily #propertymanagement

Wednesday 21st March 21 9:16

Reply

Property Mgmt Pros (@PM_Pros) (@PM_Pros)

Why Mobile-Enabled Property Websites are More Important than Ever http://t.co/12ZZfMcy via @propmgmtinsider

Wednesday 21st March 21 10:39

Reply

Realty Mgmt Assoc. (@RealtyMgmtAssoc) (@RealtyMgmtAssoc)

Why Mobile-Enabled Property Websites are More Important than Ever – http://t.co/uURfB7No via @propmgmtinsider

Wednesday 21st March 21 11:06

Reply

Let’s Talk PM (@LetsTalkPM) (@LetsTalkPM) (@LetsTalkPM)

Why Mobile-Enabled Property Websites are More Important than Ever http://t.co/K84OD1wQ

Wednesday 21st March 21 9:52

Reply

Tracy Turner

And with 25% of US citizens exclusively using their smartphones to access the Internet, this is so important.

Thursday 22nd March 22 9:32

Reply

3/26 Weekly Property Management News Roundup | Property Management Executive

[...] In the article Don’t Hide Your Apartment Web Sites From Mobile Users, I wrote how one third of American adults (35%) owned a smartphone of some kind, according to research released in May, 2011, by Pew Research Center’s Internet & American Life Project…Read More [...]

Monday 26th March 26 2:19

Reply

Victor Allison (@VictorAllison) (@VictorAllison)

Why Mobile-Enabled Property Websites are More Important than Ever – http://t.co/hUTCKMLN

Wednesday 02nd May 02 7:05

Reply

Leave a Reply