6 Ways to Ring in the Holidays with your Residents


Celebrating the holidays can be a fun and easy opportunity to bring your residents together. Because this is one of the best times of the year to get residents involved, facilitate some family-friendly activities that will entertain all the members of your community. Here are several easy ways to engage residents during the holidays:

1. Give Back

Kick off the season by starting a giveback program at your property. Get staff members to dress and go door to door to collect canned good donations from residents.  Alert residents ahead of time and provide them with holiday-specific door hangers they can use to that indicate they’d like to participate in the donation event.  Build a can display in the leasing office and invite residents to continue to donate through Thanksgiving. Together, the property management team and residents can then volunteer to deliver donations to the local food bank at the end of the year.

2.  Host a Costume Contest

Host a costume contest in the community clubhouse or leasing office for residents, their children and pets. Post pictures of participants on your social media channels (such as Facebook or Instagram) and encourage fans to vote for the best ones via “likes.”  Be sure to aware prizes for winners in categories such as “Best Overall,” “Most Clever,” etc.

3. Partner with Local Businesses

This idea may work best for properties in urban environments. Host an open event on property for residents, their friends, local businesses and non-residents in the area to get the apartment community’s name out there. This is a great way to show your property is a fun, engaging place to live, which will help attract new residents. Involve these local businesses and vendors in contest giveaways at your event by handing out coupons, gift cards, or other branded merchandise that ensure residents take advantage of their local offerings.

4. Join Nearby Community Events

Leverage resident participation in local events. Is there a holiday-related event in your neighborhood? Invite residents to meet up in your clubhouse or leasing office beforehand and attend the party as a group. To add to the ambiance, facilitate a patio-decorating contest and get residents to decorate the street for you. Prizes can be awarded to the best decorated patios.

5. Trunk-or-Treat

Specifically for Halloween, throw a tailgate event for your residents by putting on a trunk-or-treat party in your parking lot. Residents can get creative and decorate their car trucks or tailgates for a chance to win prizes, such as gift cards or rent discounts. Trunk-or-treating could be used as an alternative to trick-or-treating. It’s a great way for kids to safely get their Halloween goodies, and it’s a fun way to mingle with and engage with residents.

6. Become a Trusted Source

Act as an information source for your community. Publicize holiday events in your area. Many local places such as malls, firehouses, police stations, churches, and schools are known to host family-friendly festivities.

These fun and exciting activities will be great for your property to use for holidays year round. Investing time in these fun activities will help build trust and strengthen relationships with your residents. What do you have planned at your community this holiday season?

(Image Source: Shutterstock)


Marketing Communications Strategist, RealPage
Contributing Editor, Property Management Insider

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Lea Lashley is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing and social media strategies at RealPage, Inc. She has spent nearly 15 years in marketing and communications, and was recently an adjunct professor at the master’s level in social and digital media marketing at the Southern Methodist University Cox School of Business. Lea received her education at the University of North Texas where she majored in English Literature.
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