Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Selling Energy: Inspiring Ideas that Get More Projects Approved

A casual observer would assume that vendors and contractors sell energy projects to multifamily building owners. In reality, the energy managers and other internal champions connected to those buildings wind up doing most of the selling. They’re the ones who lobby to gain consensus among their peers in property management, facilities, and engineering, persuade senior[]

Marketing Trends Destined to Transform the Apartment Industry

Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define[]

Apartmentalize Re-Affirms that the Apartment Industry is Hitting on All Cylinders

Leveraging data analytics improves NOI, Gen Z and Boomers are primed to make an impact on multifamily, maintenance is having greater influence on apartment brands and service animals are still a hot topic in the apartment industry. These topics and more were on the minds of multifamily professionals who converged in record numbers in June[]

Student Housing Turning to Technology for the Turn

Student Housing: Turning to Technology for the Turn

Student housing is unlike other types in one very important way: once a year, at the very same time, most of the residents vacate. And around two weeks later, the rooms are rented again. This “turn” is a short period in which an awful lot has to happen – the most significant being the inspection,[]

The Renewed Importance of High-Quality Website Copy in the Multifamily Industry

As websites for multifamily communities continue to evolve and showcase the latest in immersive content offerings, many have interpreted this progression as a move away from the impact of copy on apartment marketing. Some might think you can just slap a few known keywords on the page to help Google find your website and then[]

eBills: The Digital Life

eBills are no longer a new idea or technology, and the statistics back it up. Payment processor Fiserv reports that over 50 percent of Americans receive some bills electronically, and 78 percent of households are receptive to the idea. In fact, the majority of consumers receive at least a mix of paper and paperless bills.[]

The Perfect Match for Optimizing your Vendor Management Program

Finding the right vendor in the right area has long been a challenge for multifamily operators. And for third-party service companies, getting new business has been difficult, sometimes forcing them to resort to door-to-door solicitation. But the gap is about to get tighter. This summer, RealPage is launching a new vendor management platform designed to[]

What are the Benefits of Paperless Document Management?

Property management companies deal with a massive amount of files and documents each day, from the corporate office to the site level. Apartments leave a large paper trail, which can create a number of problems. Reduce.org cites that the average office worker uses 10,000 sheets of paper annually and nearly 70 percent of that winds[]

The Benefits of Multifamily Energy Benchmarking

Over the last few years, the multifamily industry has been exposed to terms like benchmarking, sustainability and Energy Star Portfolio Manager (ESPM). These terms may be familiar to some with exposure to other markets, but they are alien to many of us in multifamily. To add more fuel to the fire, several cities, a couple[]

How to Master Affordable Housing Management

The recently passed Consolidated Appropriations Act of 2018 provides Affordable property owners and operators an additional Low Income Housing Tax Credit (LIHTC) for federal Set-Aside – Income Averaging. It comes with a new set of complicated rules and regulations, but navigated correctly, the measure can have some real advantages for the Affordable Housing industry. In[]

social media

What’s New in Social: Facebook Seeks Domination Across Industries

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Top 5 Ways to Reduce Utility Expense [eBook]            

Managing energy costs for your multifamily community can be a headache. With a number of properties in your portfolio and countless responsibilities to balance, it’s easy to overlook areas where water and energy are being wasted. Maybe you’ve experienced a vacant unit where the AC was left running, or a utility bill wasn’t processed in time to meet[]

renters insurance

What Makes the Most Successful Renters Insurance Program?

When unexpected events take place at your properties, your residents and assets are put at risk. Renters insurance can help, but not all policies are equal—and you don’t want to find out your coverage is insufficient after an incident occurs. It’s important for property management companies to implement the right solution beforehand to ensure full[]

What’s New in Social: Testing, Tools, and Apps

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

apartment on map

Put Your Property on the Map with Location-Based Marketing

Property management companies are using new technologies to target prospective renters. The growth of mobile advertising is shaking up the way businesses are marketing products and services, and property managers have the ability to draw in prospects with a click of a button. Mobile users are constantly tuned in to their devices, opening the door[]

keyboard with social media icons

What’s New in Social: LinkedIn Groups, Livestreaming and Location-Based Curation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

social media icons

What’s New in Social: Visuals and Video

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

social media

What’s New in Social: Hearts and Stitch(es), Surprise Curation and De-Spamming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

5 Tools for Empowering Residents as Brand Ambassadors

Every time we log into our email accounts, enter a search term into Google™, and drive down the street, we’re inundated with ads. Today, an endless stream of information is being fed to consumers, but most of it fails to deliver on a human level—so what reason is there to believe it’s true? There’s no[]

What's New in Social Media

What’s New in Social: Polls, People, and Pictures

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social[]

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