Leah Mendes


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Leah is a contributing editor of Property Management Insider. She is also a Social Media Specialist at RealPage Inc., a leading provider of property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. Her background includes social media, digital marketing and international marketing. Prior to joining RealPage, she managed social media strategy for a start up in the Dallas-Fort Worth area and for the Texas A&M Center for International Business Studies. Leah is a graduate of Texas A&M University with a Bachelor’s degree in Marketing.

Energizing the Affordable Market through Utility Data

While it may sound dull, utility data is pretty exhilarating. The amount of data on a property’s bill is a road map to operational efficiency. It can uncover costly energy and water waste that can be reduced or eliminated, resulting in significant monetary savings. It’s like mining gold, says RealPage Senior Vice President of Spend[]

Ensuring Security and Visibility for Multifamily I.T. 

In the steady churn of multifamily properties, a portfolio’s I.T. integrity can get lost. New acquisitions or operator changes can leave a company behind the times – and sometimes vulnerable – when on-boarding information technology, whether making improvements to existing equipment or starting anew to sync with the corporate office. In most cases, upgrades of[]

Five Key Areas to Cut Costs in Affordable Housing [eBook]

Only 35 Affordable and available rental homes exist for every 100 extremely low income (ELI) renter households in the United States, according to the National Low Income Housing Coalition. Affordable property owners and managers are tasked with meeting demand through limited resources, and they must exercise cost control to ensure operations are most efficient. “As public funding[]

Hitting a Home Run with Value-Add Construction

Call it the longest seventh inning in the apartment cycle that has been seen over the last two decades. Five years ago was perhaps the pinnacle of value-add construction, and the market still holds opportunities for multifamily developers and owners to capitalize on apartment upgrades. They’re just a little more difficult to find, which means[]

Why Employee Learning Management is for Companies of All Sizes

It’s an odd fact that small to mid-sized property management companies are less likely to use a formal learning management system (LMS) than are larger companies. Just as with larger businesses, employees are their most expensive and valuable asset, and arming them with both industry knowledge and job-specific training is critical to having them achieve[]

What’s Ahead for the U.S. Apartment Market?

The recent decline in home sales coupled with stronger apartment rent performance is creating some interesting dynamics in multifamily housing this year. A blazing hot home seller market cooled at the end of 2018 while apartment rent growth re-ignited coast to coast. Sales of existing U.S. homes ended a two-month swing of increases by taking[]

Simplifying Multi-Channel Marketing to Reach an Evolving Student Housing Market

For the arrival of each generation, student housing operators need to extend the welcome mat long before the key goes in the lock. In recent years, generational preferences made a big leap with Millennials and they continue to evolve with next group leasing student housing. The evolution is affecting the way operators produce and capture[]

How Much Data is Too Much? Finding Meaningful Multifamily Metrics

The question of “what’s the rent?” in multifamily has gotten more complex over the years. Establishing rent on distinctly different apartments is one thing and finding the sweet spot on comparative units is another. Today, many factors dictate the rent. Is it a new lease? Is it a renewal? What amenities are included? What time[]

The Right Blend to Maximize Leads and Conversions in Multifamily Marketing

The convergence of leasing, living and marketing with data analytics is changing multifamily marketing. So much that digital marketing is on the verge of a new frontier where property managers and operators can dial into precisely what kind of message they want to send. These are no longer the days when communities wanting to be[]

Why “Outsourcing” is No Longer a Dirty Word for Multifamily IT

Not many multifamily IT departments can say that they make a direct positive contribution to the bottom line. The administrators, technicians and engineers who keep property management computers running, linked to the internet and out of harm’s way are usually viewed as a drain on expenses. “Most IT departments are considered a black hole,” says[]

multifamily social media

What’s New in Social: Adding a Personal Touch

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

social media

What’s New in Social: Facebook Seeks Domination Across Industries

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Top 5 Ways to Reduce Utility Expense [eBook]            

Managing energy costs for your multifamily community can be a headache. With a number of properties in your portfolio and countless responsibilities to balance, it’s easy to overlook areas where water and energy are being wasted. Maybe you’ve experienced a vacant unit where the AC was left running, or a utility bill wasn’t processed in time to meet[]

renters insurance

What Makes the Most Successful Renters Insurance Program?

When unexpected events take place at your properties, your residents and assets are put at risk. Renters insurance can help, but not all policies are equal—and you don’t want to find out your coverage is insufficient after an incident occurs. It’s important for property management companies to implement the right solution beforehand to ensure full[]

What’s New in Social: Testing, Tools, and Apps

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

apartment on map

Put Your Property on the Map with Location-Based Marketing

Property management companies are using new technologies to target prospective renters. The growth of mobile advertising is shaking up the way businesses are marketing products and services, and property managers have the ability to draw in prospects with a click of a button. Mobile users are constantly tuned in to their devices, opening the door[]

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What’s New in Social: LinkedIn Groups, Livestreaming and Location-Based Curation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

social media icons

What’s New in Social: Visuals and Video

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

social media

What’s New in Social: Hearts and Stitch(es), Surprise Curation and De-Spamming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

5 Tools for Empowering Residents as Brand Ambassadors

Every time we log into our email accounts, enter a search term into Google™, and drive down the street, we’re inundated with ads. Today, an endless stream of information is being fed to consumers, but most of it fails to deliver on a human level—so what reason is there to believe it’s true? There’s no[]

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