Ashley Tluchak

Contributor, Property Management Insider

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Ashley Tluchak is an experienced communications professional with a background in journalism and digital marketing. She leads marketing efforts for a Dallas-based nonprofit organization and calls the University of North Texas her alma mater.

renter lifecycle

Sustaining the Renter Lifecycle at AIM 2018

An expert panel recently gathered at the annual Apartment Internet Marketing Conference to talk about one thing—how to sustain the renter lifecycle. In “Aligning Prospect and Resident Touchpoints to Deliver a Superior Living Experience,” Melissa Robbins, Kortney Balas, Ryan Davis and moderator Brock MacLean unveiled opportunities for better business practices that often go unnoticed by property[]

renters expectations

Fast Facts for Managing Prospective Renters’ Expectations

Surveys gauging how renters use technology to rent and live at apartments are taking on a sense of urgency at SatisFacts and ApartmentRatings.com. Because more renters are finding their homes on mobile, tablet and desktop applications, the leading multifamily research firm is going back to the well more often. Since the first technology-oriented survey emerged[]

data and trends

Data and Trends are Telling the Story in Multifamily

April’s Texas Apartment Association 2018 Education Conference was time to absorb not only some good fare and a slow stroll on the Riverwalk but emerging trends in the apartment industry. And maybe a moment to wishfully think about the chances of winning the raffle for a 2018 Alfa Romeo Giulia that sat behind ropes on[]

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

4 Better (and Cheaper) Ways to Boost Senior Living Occupancy

Solid occupancy numbers often blind senior living property managers to a glaring problem: the cost of keeping those units full. Add up what you’re spending on third-party lead sources along with internal resources devoted to working leads and you’d probably be shocked at your cost per lease. The good news is that forward-thinking senior property managers[]

property management

Strength in Numbers: Tools for Success in Property Management

Successful property management professionals understand that relationships are the cornerstone of our business. From prospects and residents, to coworkers, to industry peers, it’s all about connecting with and learning from people. But are you leveraging your networks in the best way possible and maximizing the value of your relationships? Knowledge sharing is key when it[]

student housing

A Quick Take on Student Housing from InterFace 2018

A good thing about housing conferences is the wealth of information to learn. The better thing is that within those opportunities, extending from the hours of networking on couches and corner nooks in lounges and hallways, education sessions are prime real estate for new ideas. Yet how well the experts convey vital statistics, strategies and[]

Green Roofs on Building Tops May Come to Your City Next

Green Roofs on Building Tops May Come to Your City Next

Denver recently passed its Green Roof Initiative requiring new and existing buildings to add green spaces to rooftops. Is your city next? The residents of Denver, Colorado voted to institute a Green Roof Initiative. Buildings over 25,000 sq. ft. must now build out a portion (20-60 percent depending on the size of the building) of[]

3 Secrets Revealed_ Senior Living Marketing Strategies [eBook]

3 Secrets Revealed: Senior Living Marketing Strategies [eBook]

As the senior population continues to grow, so too does the market demand and competition for high-quality senior living. Today’s seniors, along with their adult children, are savvy shoppers looking to avoid traditional “nursing homes”. Instead, they are looking to experience the freedom and support that well-appointed assisted living residences provide. So, how do you[]

apartment market research

New From RealPage Analytics: Top Rent Growth Markets, Slowing Supply and Student Housing Construction Leaders

RealPage Analytics provides actionable apartment market research to apartment investors and operators. Here’s the latest from RealPage’s multifamily intelligence division. Amazon’s HQ2 finalists raise apartment investment interest The apartment markets that include the 20 cities that made the short list for Amazon HQ2 will undoubtedly raise investor interest. In the most recent apartment market update[]

student housing

The State of Student Housing: Mature and Realizing its Potential

The student housing industry continues to reach maturity, advancing far from its identity crisis several years ago shaped by drab on-campus dorms and keggers. Ultra-modern, amenity-laced properties have made moving away from home and living on or near campus highly desirable. But that’s not the half of it. As properties have evolved to complement the[]

commercial property management

RealPage Commercial Property Management Events: This Is Not Business as Usual

The commercial industry is changing rapidly. Property management companies that embrace innovation will promote game-changing thinking within their organization. “Success is not a one-way street, but a constant journey,” Richard St. John reminds us in a TED Talk. RealPage Commercial Property Management Solution is hosting thought-provoking lunch discussions to equip you for continued success and[]

property photos

5 Best Photography Practices for Marketing Properties in 2018

2018 has officially arrived. A new year brings the opportunity to turn over a new leaf. Are you thinking about ways to upgrade your marketing game? Photos are a great place to start. Many renters are eyeing your website and social media platforms before they ever set foot on your property. They want a full picture[]

disaster recovery

6 Ways to Prepare for and Recover from Natural Disasters

It has been one busy hurricane season. Hurricane Harvey’s catastrophic flooding in metro Houston affected about 6.5 million people, according to a study from RealPage’s data analytics team. Widespread damage from recent hurricanes impacted thousands in South Texas, Florida and the Caribbean. As the United States rebuilds, many will be tasked with making property decisions. We have rounded[]

senior living software

Surviving the Perfect Storm in the Senior Living and Assisted Care Industry

RealPage’s Gustavo Sapiurka, Senior VP of OneSite, recently sat down to talk about affordable senior living and assisted care. Sapuirka discusses what he calls “the perfect storm” for the industry. He describes four parts of the wave: age, income, savings and caregiver shortage—in addition to the Medicaid expansion and shrinking Medicaid allotments that put pressure[]

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