Jade Smith

Contributor, Property Management Insider

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Jade is a contributor to Property Management Insider. Her background includes social media, reputation management, and content marketing. She is a graduate of Baylor University, with a Bachelor’s degree in Marketing. During her studies at Baylor, she held the position of Director of Social Media for Baylor’s student-run record label.

Hootsuite Certified Professional

Renters Insurance Clubhouse

7 Ways Property Managers Can Safely Use Community Rooms and Clubhouses

Indoor and outdoor community gathering areas are considered a key amenity for residents, especially during a holiday any time of the year. Often used for resident parties and celebrations, the areas help strengthen communities and bring residents closer together through a night of food, fun and celebration. It goes without saying that residents who reserve[]

How Meerkat and Periscope are Changing Multifamily

Will live streaming applications play a vital role in the apartment selection process? It’s 5pm on a Friday and you are just getting off of work.  You have been looking for a new apartment to better accommodate your family and you really wanted to check out this apartment complex that you saw online.  It’s listed[]

Let it Snow: New Eco-Friendly Snow Removal Technology

New advances in technology are changing the image and user-friendliness of those hulky, belching snow-chucking machines that chew through drifts and piles to clear driveways and walkways during the winter. Harder working machines, creature comforts and even a green component are making snow blowers an easier resource for multifamily properties to dig out of big[]

Spend Management Technology

3 Ways Spend Management Software Can Streamline your Purchasing Process

How you manage your money can make or break your property management business. In good economic times and in bad, it’s important to keep costs under control and reduce spending when possible. Tasked with streamlining your accounting process? Worried about letting money fall through the cracks? Start saving by embracing spend management and technology, and[]

What’s New in Social: Testing, Tools, and Apps

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

keyboard with social media icons

What’s New in Social: LinkedIn Groups, Livestreaming and Location-Based Curation

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s what’s new in social:[]

Mobile Maintenance Technology Increases Productivity, Shortens Response Times

Mobile Maintenance in Multifamily Mobile technology certainly enhances lease and renewal processes at apartments for busy, on-the-go residents while providing convenience for others. The same technology can be applied outside the leasing office to other parts of the property and provide similar resident benefits. A mobile app designed to handle the tedious documentation of maintaining[]

social media icons

What’s New in Social: Visuals and Video

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

social media

What’s New in Social: Hearts and Stitch(es), Surprise Curation and De-Spamming

It’s crucial for property management professionals to find innovative ways to connect with prospects and generate business, and social media is a powerful tool to help. For this reason, Property Management Insider has created a weekly series to keep readers up-to-date on the latest trends and updates in social media. Here’s the latest in social[]

Contact Center

4 Ways a Contact Center Helps Capture Apartment Prospects and Leads

For prospects and residents, the inability to reach an apartment community when they need information or assistance is frustrating. Add sitting on hold and unanswered emails or voicemails to that experience, and you’ve potentially lost a lead (or an opportunity to build trust with an existing resident). According to a recent study, Americans are fed up[]

A Simple Website Audit Every Apartment Management Company Should Do

In the property management industry, your online presence becomes more important with each passing day. While an in depth website audit can cost you thousands, here are five free steps that will help maximize your content, customer experience, and monthly leases.

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