J.M. Emmert

Freelance Writer, Multifamily and Rental Housing

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J.M. Emmert is a freelance writer with more than 25 years of experience in writing about the multifamily industry and contributes regularly to industry publications and news outlets.

Romancing the Renter: Proven Strategies for Higher Retention

Multifamily housing is filled with competition on every street corner. To stand out, operators obviously need to show some love to prospects and residents but the courtship goes beyond dropping off a gift basket. Engaging renters and providing that amazing living experience requires some romancing. The way to their hearts – and their rent –[]

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

Ensuring Security and Visibility for Multifamily I.T. 

In the steady churn of multifamily properties, a portfolio’s I.T. integrity can get lost. New acquisitions or operator changes can leave a company behind the times – and sometimes vulnerable – when on-boarding information technology, whether making improvements to existing equipment or starting anew to sync with the corporate office. In most cases, upgrades of[]

How to Minimize the Negative Impact of Heavy Rains on Apartment Landscapes

With the recent abundance of moisture in the Southwest, the prospects for great summer curb appeal appear good for apartments. Frequent and heavy rains have resurrected water-starved landscapes into lush, green utopias that are eye-catching and keeping lawn and maintenance staffs busy. The good news is that well-maintained grass, bushes, shrubs, and trees are now[]

The On-Demand Economy: Changing the Living Experience for Residents

Consumer desire to transact and interact via mobile devices is driving the latest industrial revolution, the “On-Demand Economy.” Sometimes referred to as the “Sharing Economy,” this on-demand market segment revolves around businesses providing goods or services to consumers largely through online platforms or applications. Businesses must be nimble and quick.  They must satisfy fast-moving consumers[]

2016 Design Trends

Contemporary and Convenient: 2016 Kitchen and Bathroom Design Trends

America’s kitchens and baths continue to be a little bit country and a little bit city, with built-in conveniences that extend to the family pet. Transitional styles dominate bath, kitchen trends for 2016 with room for pets Transitional-style architecture and neutral colors were popular in 2015 and are expected to remain in vogue this year,[]

Top 5 Ways to Reduce Utility Expense [eBook]            

Managing energy costs for your multifamily community can be a headache. With a number of properties in your portfolio and countless responsibilities to balance, it’s easy to overlook areas where water and energy are being wasted. Maybe you’ve experienced a vacant unit where the AC was left running, or a utility bill wasn’t processed in time to meet[]

Prepare Your Properties for Hurricane Season No Matter the Forecast

Just because the forecast calls for less activity doesn’t mean that the season should be taken lightly. In 1972, 1983 and 1992, three hurricanes – Agnes, Alicia and Andrew – caused more than $30 billion in damage. In 1992, Andrew left at least 26 people dead and $26.5 billion in damage as it tracked across southern[]

Does Apartment Size Matter? A Look at the Demand for Micro Units

Despite what many have heard, growth for these much publicized tiny living spaces may not be as wide-spread as many believe. The presence of micro units, loosely defined at 200-600 square feet, in large urban centers may be more of a novelty than a game changer in the apartment industry, some say. November’s Urban Land[]

How Online Shopping is Transforming the Apartment Industry

The online shopping revolution is banging on your door.  Are you ready? A revolution is going on inside consumers’ computers, one that the apartment industry should take note. In the last six years, shopping has evolved, shifting from brick-and-mortars to the Internet. Ten million Americans work more than 60 hours per week and because of[]

Resident Technology in Multifamily: What Residents Really Want

What exactly do residents want? You might be surprised. In a part one of our blog series, we explored the topic of using emerging technology in multifamily. For part two, we dive into the usage of new technology in student housing communities. Recent surveys have shown that when it comes to automation technology in multifamily, residents[]

Home Automation Multifamily

Resident Technology in Multifamily: Look Before You Leap

They’re shiny and they’re bright and you want them. They’re the latest devices and home automation systems that will appeal to prospective renters and bring greater operational efficiencies to your properties. Or will they? Utilizing New Technology in Multifamily There is no doubt that emerging technologies are having an impact on apartment communities. Advancements in[]

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