Kimberly Lang

Senior Vice President – Payments, Portals & CSM
kimberly.lang@realpage.com

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Kimberly has extensive expertise in rules and regulations to maintain compliance in support of the Payments system. She is certified by the National Automated Clearing House Association (NACHA) as an accredited ACH professional. She is also a member of the ACH Marketing Advisory Council Committee for SWACHA (a regional association of NACHA) and on Wells Fargo’s advisory board council. Before joining RealPage, she was the director of operations for RealPage’s payment partner, Select Payment (acquired by Jack Henry and Associates in 2006).

Four Trends in Marketing Senior Housing

You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t[]

Marketing Trends Destined to Transform the Apartment Industry

Classic apartment marketing is becoming just that. What once was considered as being the four cornerstones of sales pitches – the 4Ps of product, price, place and promotion – are being transformed by those digital devices that consumers hold dear to their hearts, and hands in a new way. Smartphones and tablets continue to define[]

The Renewed Importance of High-Quality Website Copy in the Multifamily Industry

As websites for multifamily communities continue to evolve and showcase the latest in immersive content offerings, many have interpreted this progression as a move away from the impact of copy on apartment marketing. Some might think you can just slap a few known keywords on the page to help Google find your website and then[]

Pump Up the Volume: How to Maximize Lead Conversion

Apartments that miss leasing inquiries or wait too long for follow-up with prospective renters may be throwing away money. Multifamily call center data shows that more than half of email and text inquiries come in after business hours and conversion rates drop the longer it takes for the property to respond. Industry experts say that[]

Top Five Digital Marketing Trends for Multifamily in 2019

Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital[]

Embracing a Technology-Focused Apartment Marketing Strategy

Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, said all indications are that[]

The Right Blend to Maximize Leads and Conversions in Multifamily Marketing

The convergence of leasing, living and marketing with data analytics is changing multifamily marketing. So much that digital marketing is on the verge of a new frontier where property managers and operators can dial into precisely what kind of message they want to send. These are no longer the days when communities wanting to be[]

Amenity Valuation - Are You Getting It Right?

Amenity Valuation: Are You Getting It Right?

As an apartment operator, do you know what residents think amenities are worth? In this amenity crazed market, multifamily housing leaders need to understand what features like hardwood floors, appliances types – even a unit with a view of the swimming pool – mean to property performance and leasing. Factoring key influences and property amenity[]

renter lifecycle

Sustaining the Renter Lifecycle at AIM 2018

An expert panel recently gathered at the annual Apartment Internet Marketing Conference to talk about one thing—how to sustain the renter lifecycle. In “Aligning Prospect and Resident Touchpoints to Deliver a Superior Living Experience,” Melissa Robbins, Kortney Balas, Ryan Davis and moderator Brock MacLean unveiled opportunities for better business practices that often go unnoticed by property[]

senior living

How to Create Lead-Generating Content that Embodies Senior Living

Just a mention of amenities at a senior living property on a website is not always enough to engage prospective residents. With more than one family member often making a move-in decision, skimming the surface won’t do. As consumers’ specific needs increase for using online resources for everything from buying food to finding a place[]

Seven Tips for Motivating Residents to Pay Electronically

Marketing electronic payments to your residents is an ongoing process. But the added convenience and greater customer satisfaction make the effort well worth it. Here are seven tips to help motivate your residents to pay electronically.

New ACH Rule Makes Electronic Payments More "Personal"

A new NACHA rule expands the scope of Accounts Receivable (ARC) payments, enabling on-site staff to personally accept paper checks for electronic processing. Previously, only checks received “securely” through the mail or in a drop box could be processed electronically.

Banking by iPhone?

New mobile apps enable customers to deposit checks at any time and from anywhere on their smartphones. As more and more consumers demand the convenience of mobile apps, forward-thinking rental housing organizations will do well to continue to look for new and interesting ways to incorporate mobile apps into their businesses.

5 Questions to Ask Your Electronic Payments Processing Vendor

According to a National Multi-Housing Council survey (Automated Payments: Progress and Challenges, 2009), 63 million households pay at least one bill online, including rent payments, and more than 75 percent made payments at the vendor’s website. As the trend toward online payments accelerates, property management companies are seeking vendor partners to provide electronic payment processing[]

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