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Lea Lashley

Marketing Communications Strategist, RealPage
Contributing Editor, Property Management Insider

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Lea Lashley is a Contributing Editor for PropertyManagementInsider.com. She focuses on marketing and social media strategies at RealPage, Inc. She has spent nearly 15 years in marketing and communications, and was recently an adjunct professor at the master’s level in social and digital media marketing at the Southern Methodist University Cox School of Business. Lea received her education at the University of North Texas where she majored in English Literature.
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Study Suggests Twitter Delivering Misleading Analytics, 48 Million Accounts Exposed as Bots

Forty-eight million Twitter accounts have been exposed as bots, according to a study from The University of Southern California and Indiana University. Why is this a big deal? And why am I not surprised? From big data, data warehousing, and data mining to data analytics and everything in between—it’s never been more important to marketers[]

 

RealPage to Acquire Axiometrics, Creating Most Powerful Apartment Data Solution in U.S.

RealPage Inc. has announced plans to acquire all the assets of Axiometrics, a leading provider of apartment market and student housing data. Axiometrics will merge with RealPage’s research arm, MPF Research, headquartered in the Dallas area. Additionally, RealPage entered into a long-term relationship with Real Capital Analytics (RCA), a leading authority on multifamily sales transaction data.[]

learning management system
 

7 Must-Have Features of a Learning Management System

What if there were a better way to rally property management teams around educational initiatives that’ll improve engagement? The right learning management system software can revolutionize your training strategy. Before you invest, the best learning management systems out there for multifamily professionals should include, at the very least, the following seven features: 1. Complete Content[]

apartment market
 

Latest RealPage Apartment Market Data Reports Occupancy at 16-Year High

Big pricing increases in middle-market properties keep average rent growth above 4 percent. Updates from America’s #1 source of multifamily research data, MPF Research. Typical rents for new residents rose another 1.5 percent during the third quarter. The price increase posted over the past year registers at 4.1 percent. Monthly rents for new-resident leases now[]

multifamily-business-intelligence-software
 

Know It All: Outsmarting the Competition with Business Intelligence [eBook]

Autonomy. Accuracy. Agility. Action. If your multifamily business intelligence software isn’t nimble enough to let you steer strategy with these attributes, it’s time to make a change. So what’s an “ideal solution” supposed to look like? We’ve done the research among leading industry experts, and found that the most successful businesses use tools that reveal asset[]

smart home technology
 

Get “Smart” in Your Apartment Home Technology          

Written with Howard Behr The multifamily industry has an opportunity to bring innovations from the smart home prototype to its residents. But when, and how? Applying “smart” home technology to apartments is a matter of time. In multifamily, having a smart apartment indicates that technology-based devices such as thermostats, locks, and lights, are replacing their[]

Renters Insurance Whitepaper
 

Research Debunks the Myths about Renters Insurance

Should we or shouldn’t we? When it comes to mandating renters insurance, that’s the question. A popular topic among multifamily professionals, most property management companies do require it. However, a lack of an industry-wide mandate lies partly in the belief that forcing renters insurance will cause an increase in the total cost of leasing, which[]

multifamily conferences
 

Top Multifamily Conferences in 2016

Holy conference season for 2016! Let’s face it, budgets get smaller, time more precious, and we have too much to do at the office to leave for more than a minute. And then there are many multifamily industry conferences offering everything under the sun we’ll need to help us do our job more efficiently (and[]

Multifamily Trends 2016
 

Trend Makers for Multifamily to Watch in 2016

Multifamily Trend Makers Meet the influencers who get top billing as our trend makers for multifamily in 2016. Read on to learn more about our picks and find out why these famous names are our digital marketing muses. The wisdom and foresight they demonstrate across industries is the reason we think they’re so dang awesome.[]

Property management system check
 

Your Apartment Property Management System Health Check

Times are a-changin’ in the rental housing market. Growing market demand pushes occupancy to the limit, making a property look good at first glance.—but a deeper look into the property may reveal a different story. Checking your Property Management System Health Good property health goes beyond maintaining high occupancy, low overhead and consistent rent collection.[]

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