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Tim Blackwell

Contributing Editor, Property Management Insider
President, Ballpark Impressions, LLC

author photo two

Tim Blackwell is a long-time publishing and printing executive in the Dallas/Fort Worth area who writes about the multifamily housing and transportation industries. He has contributed numerous articles to Property Management Insider, and worked as a newspaper reporter in the D/FW area. Blackwell is president of Ballpark Impressions, and publishes the Cowcatcher Magazine. He is a member of the Fort Worth Chapter/Society of Professional Journalists.

 

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

multifamily
 

Seven Tips to Help Multifamily Residents Have a Successful Move

Peak leasing season brings a flurry of activity at multifamily communities across the nation each year. Just as quick as property managers fill vacancies, residents make a dash to move their belongings in (or out). Typically, weekends are prime time for moving and the process can draw out over a couple of days, even into[]

naa conference
 

NAA Conference Preview: Top Sessions to Watch

NAA conference lineup sure to get the competitive juices flowing About the time that the National Apartment Association Education Conference & Exposition hits full stride, most of the sports world’s heavy hitters will be in their annual summer lull. By late June, the National Hockey League and National Basketball Association champions will be a few[]

integrated marketing
 

Reaching Renters Through Integrated Marketing

Holidays are great for marketing. You can bet you’ll get a deal on mattresses on President’s Day, or find a nice couch on sale over July 4th weekend. Big savings are advertised on cars, trucks and SUVs on Labor Day, and, oh, yes. Black Friday. The mother of holiday shopping. But the last thing most[]

 

The Home Depot Shares Three Inexpensive to Enhance the Outdoor Living Experience

Sometimes the simple things matter the most. Relaxing in a hammock or lounging on patio furniture and throw pillows under festive string lighting or in a semi-private space offer residents some basic outdoor living pleasures. Best of all, they are among some easy-peasy ways that property managers can improve the outdoor living experience at apartments[]

renters insurance
 

Risk Mitigation Through Screening and Renters Insurance

The one-two punch of effective screening and renters insurance An effective screening tool combined with renters insurance can pay dividends for property management companies. A solution that provides an applicant’s apartment rental payment history and offers insurance options protects PMCs and helps create a community of better renters, say industry professionals. The better the renter,[]

multifamily communities
 

Neighbors Anonymous: Engaging Residents in Multifamily Communities

Increasing renewals through engaging residents with their neighbors This is no time in the apartment industry for bashful property managers when it comes to ensuring the kind of resident satisfaction that drives renewals. Today’s apartment renters are more social butterflies than they’ve been in recent years, expecting a greater sense of community in the place[]

 

Mobile Facilities App Helping Camden Improve Lives One Experience at a Time

Approaching its 35th year in business, Camden launched a customer-focused project to build better, long-lasting relationships with its residents in 2016. As with what every apartment owner explores while seeking the greater good – higher occupancy, better retention and the best return on investment – Camden’s plan was no exception. The company began exploring how[]

renters insurance
 

How to Find the Best Renters Insurance

Consultative approach to renters insurance can benefit residents, properties The decision of purchasing a renters insurance policy is ultimately up to the resident. But a property management company that offers the option of buying a policy specific to the multifamily industry could pay dividends all the way around. Many insurance providers who specialize in other[]

Business Intelligence Senior Housing
 

The Power of Business Intelligence in Senior Housing

Manage the growth of senior housing through business intelligence As more baby boomers age, the prospective pool of senior living residents – and with it the need for senior housing – grows each day. While the metrics that drive multifamily marketing may appear to diverge when it comes to senior housing, marketers should not overlook[]

 

Top Seven Features of Engaging Apartment Websites

Key differentiators for building a website that engages prospects  Apartment websites should convey properties’ brand identities to prospective renters. The most effective of these tell a story that communicates the identity and culture of an apartment community in less time than it takes to give an elevator speech. Ultimately, they serve as virtual leasing offices[]

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