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Tim Blackwell

Contributing Editor, Property Management Insider
President, Ballpark Impressions, LLC

author photo two

Tim Blackwell is a long-time publishing and printing executive in the Dallas/Fort Worth area who writes about the multifamily housing and transportation industries. He has contributed numerous articles to Property Management Insider, and worked as a newspaper reporter in the D/FW area. Blackwell is president of Ballpark Impressions, and publishes the Cowcatcher Magazine. He is a member of the Fort Worth Chapter/Society of Professional Journalists.

 

Content Makes a Difference in Multifamily SEO

In a 1996 essay, Bill Gates looked into his cyber crystal ball two decades ago, he predicted that content would become king on the young Internet. Some in the information business will argue they’ve mastered the Internet to the extent that Gates referred. But in other realms, content is very much royalty, especially as it relates[]

 

Top Seven Features of Engaging Apartment Websites

Key differentiators for building a website that engages prospects  Apartment websites should convey properties’ brand identities to prospective renters. The most effective of these tell a story that communicates the identity and culture of an apartment community in less time than it takes to give an elevator speech. Ultimately, they serve as virtual leasing offices[]

facilities management software
 

Conquering Student Turn with Mobile Technology

Manage the frenzy of student turn with mobile property maintenance software Time is money when turning student housing units. Management and maintenance teams have to synchronize their efforts, and the best way to accomplish this task is through open, efficient communication. Facilities management software provides an accessible solution for student housing operators to see a more complete view[]

 

Capturing Prospects Through Virtual Tours

Virtual reality opens apartment marketing opportunities Apartment hunters, understandably, want to see units before agreeing to rent them, but some situations make a conventional tour impossible. Virtual reality − through high-quality, 360-degree views of apartment interiors − enables prospects to tour units otherwise unavailable to see in person, even during an on-site visit. This new[]

affordable housing
 

Affordable Housing Industry Update

Roadshows, RealWorld to provide insight The world of Affordable Housing is not immune to change. This changing knowledge base is fundamental for the industry’s property managers and owners. Adaptability is an essential trait due to uncertainty in the Affordable Housing market, given the recent shift in the administration, according to industry officials. Tax cuts promised[]

resident screening
 

Resident Screening Technology Helps You Say Yes

Three ways the right resident screening solution can help property managers say yes and reduce the risk Recent news that Americans, especially those in the middle class, are earning more money after years of stagnation, combined with employment gains is encouraging for the rental housing industry. Higher earnings and low unemployment rates are precisely the[]

multifamily
 

Online Shopping and eCommerce in Multifamily

America rents online but wants to visit your property first For nearly three decades, the nonprofit, nonpartisan “fact tank,” Pew Research Center, has surveyed public opinion on a range of topics that address the world’s challenges and trends. A staff of journalists and social scientists survey public opinions to achieve a high level of neutral,[]

peak leasing season
 

Expectations for Peak Leasing Season 2017

New supply coming on line could make peak leasing season interesting The forecasted second-quarter surge in new apartment supply, mostly in the top tier, has set the stage for what could challenge some property managers during peak leasing season. Unlike previous years when demand outpaced supply, Class A and Class B property managers may find[]

renter segmentation
 

Leasing Redefined: The Power of Renter Segmentation

Uncovering new leasing strategies through renter segmentation data The information supplied by prospects and residents during the leasing and lead processes can be like striking gold. Apartment leasing teams panning for new residents can gain insight into how to attract, secure and retain residents by digging into the mounds of renter-provided information and key demographics[]

the home depot
 

Protecting Apartments from Blizzards and Ice Storms: 4 Tips from The Home Depot

Even though Spring is right around the corner, icy weather across the nation continues to keep property management companies on their toes. A blizzard expected in New England tomorrow is set to be one of the biggest March storms ever, and sub-freezing temperatures can play havoc on water pipes in apartments and common areas if they’re not[]

senior contact center
 

Making the Connection: The Importance of a Senior Contact Center

A thriving senior housing market appears to be taking a page from the multifamily industry and empowering contact centers to capture new business. But the similarities end there. Senior housing – which includes independent living, assisted living and memory care – is a specialized leasing vertical that requires a little more attention and compassion during[]

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