Blood Drive Tips for Apartment Communities


Image of a nurse Fixing Bandage on Blood DonorHalloween is almost here and our thoughts tend to turn towards all things gruesome and scary. It seems I can’t turn on the TV or the radio these days without being bludgeoned to death about a scary movie marathon or how THE MOST GRUESOME HAUNTED HOUSE IN DALLAS will scare me literally to death.

Yes, zombies and vampires and all manner of things that go bump in the night are certainly scary, but let me tell you what sends a real chill up my spine: Running out of blood.

The nation’s blood supply is low and needs your donation. Next week when you are thinking about sweets and treats for the trick-or-treaters or which scary movie to watch with your friends, also think about making a blood donation.

One of the ways the multifamily industry can help make a difference is by hosting blood drives at apartment communities.

Making a Blood Donation to Make a Difference

Blood drives have long been a favorite and worthwhile activity in the multifamily industry, and now more than ever the American Red Cross is relying on communities everywhere to boost supply levels.

Every two seconds someone in the United States needs a blood transfusion according to the American Red Cross. All blood types are currently needed, but especially O positive, O negative, B negative, and A negative, in order to meet demand.

Blood drives are a great way to boost interest in your property, involve the community, and allow residents and staff an opportunity to get to know each other.

Setting up a blood drive isn’t difficult, and the Red Cross can provide valuable assistance to help generate the best possible response. Here are some tips to make your blood drive more effective:

Open Invitation

A blood drive doesn’t have to be limited to the apartment community. Invite residents and let them know that the invitation to make a potentially life-saving blood donation extends to family and friends.

Plan Ahead

Schedule the event at least a month in advance with the Red Cross so that there is plenty of time to advertise the drive and get volunteers. When sending out invitations, be sure to note that volunteers – not limited to property employees – are needed.

Be Visible

Have leasing agents and other employees, on hand to welcome visitors and assist donors. Don’t forget to pass out business cards and brochures to guests who may be considering a move. Other promotional ideas include creating custom water bottle labels with the apartment’s logo, contact information and slogan affixed. Thank you bags that include promotional goodies like key chains, coffee mugs, pens, and even t-shirts are favorites.

Provide Goodies

A table with water bottles and snacks is always inviting. Invite a few neighborhood restaurants or coffee shops to provide additional refreshments.

Make it an Event

Games and activities like face painting and crafts – even a bounce house – are great way to occupy children when their parents are giving blood. Consider planning the event on a week leading up to a holiday when folks are more likely to be in a giving mood. Attractions will not only warm folks to make a blood donation but also provide an opportunity to strengthen the community’s bonds.

Best of all, it feels great to make a blood donation and you get free juice and cookies!

And here’s a thought: Next Halloween, why not create a Halloween-themed blood drive? Having a few “vampires” to assist with a blood donation would only add to the festivities.

Have you partnered with the Red Cross for a blood drive at your apartment community?



Contributing Editor, Property Management Insider
Marketing Specialist, RealPage

author photo two

Stacey Blackwell is a Contributing Editor for She is also a Marketing Specialist for RealPage, a provider of on-demand software solutions that integrate and streamline single-family and a wide variety of multi-family rental property management business functions, where she is responsible for planning and coordinating corporate events including trade shows, conferences, meetings, an incentive trip, and more. Stacey received her education at The University of North Texas where she majored in marketing. She is certified in trade show marketing (CTSM) and meeting planning (CMP).

Follow PMI  

Property Management Insider is brought to you by RealPage. Learn more.


© RealPage, Inc. All trademarks are the properties of their respective owners. 1-877-325-7243 | Terms & Conditions | Privacy Policy | DMCA Notice | Sitemap